NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Revelations from Viva's first editor

By Zoe Walker
Associate editor, Viva·NZ Herald·
26 Jun, 2012 08:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Jane Phare, the original editor of Viva, photographed at Roxy restaurant. Photo / Babiche Martens

Jane Phare, the original editor of Viva, photographed at Roxy restaurant. Photo / Babiche Martens

When Viva was launched 15 years ago, Jane Phare was in at the outset.

Viva launched in May 1997, with Jane Phare at the helm as editor. The elegant blonde worked with the original team to develop the section, reminiscent to what Viva still looks at today: fashion, food, beauty and the good things in life. Phare started at the Herald in the late 1970s, and has helped launch various sections that make up the paper today: Viva, The Weekend Herald, new magazines inside the new Herald on Sunday when it originally launched, and now works on special projects for APN, the company that publishes the NZ Herald.

Phare takes us back to Viva's early days, and opens up about her style today.

What was the idea behind launching Viva in 1997?

To give women a section of their own that would make them smile, give them an idea or just give them an excuse to put their feet up and have a good read. At the beginning we were right at the back of the paper, behind motoring. Our first issue was a Mother's Day special. The cover was a beautiful, oiled semi-naked young man wearing a white frilly apron round his waist with a feather duster slung jauntily over his shoulder. We had the rights to the Dot cartoon so the first one showed Dot standing over the kitchen table holding a baseball bat while her children ate dinner. The caption read, "Dot always offered the children a choice: fish fingers or unimaginable violence." Not very PC today, but still funny.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

We had a "Dear Sharon" agony aunt column written by a journalist, Colin Hogg. We thought it hugely funny that our agony aunt was a bloke. He used to write things like, "Now listen, Barry, you need to get over yourself."

And we'd do investigative pieces like "The bottom line on undies", with questions such as "how come an average bum needs a size large pant?", a question I still ponder today. So the whole thing was designed to be loads of fun. We did fashion spreads and lots on food. Looking back at that original issue, the food was not all that different to today - sashimi, creme brulee, yellowfin tuna carpaccio. I think bok choy had just been discovered because it seemed to be served with everything.

My strongest memory of my time at Viva was the night the rugby-mad news editor forgot to run a fashion scoop by Barbara Rogers. Four Kiwi designers - World, Zambesi, Karen Walker and Nom *D - had been invited to show at Australian Fashion Week in Sydney in 1997. We wanted to cover it but for some mysterious reason there was no money in the budget for an airfare to Sydney even though we sent sports reporters all round the world for weeks covering rugby and cricket tests.

So Barbara cadged an airfare from a sponsor and went anyway, filing a great story and pictures that night. But the news editor forgot to run it! He was mortified the next morning when we eye-balled him and demanded an explanation. Of course, our own New Zealand Fashion Week was launched in 2001 and these days we wouldn't dream of not covering it.

Advertisement
Advertise with NZME.

My work wardrobe consists of fitted skirts, tailored dresses and heels. For a more casual look, black leggings, boots and a silky top. I like to wear colourful jackets and interesting coats in the winter. And scarves. I've got a long neck and it needs covering up!

"Off-duty" I tend to wear jeans in the winter - ideal for school pickups and running around a muddy field when the soccer coach fails to show up for practice. And tapered three-quarter pants in the summer, for the same reason.

My shopping habits are sporadic and impulsive. I loathe shopping when I have to find a particular item and I have very little time to shop. So if I see something I like, I buy it.

The day this photo was taken, I was wearing Italian boots bought in Wellington, a Giordano shift dress bought in Kuala Lumpur on a work trip, a Kookai merino top, and a wool Visage jacket swing and necklace bought in Arrowtown. I was helping a girlfriend with the Christchurch Ronald McDonald House appeal, and wasn't having much luck on the street. So I did a tour of the shops. It worked well. They put $5 in my bucket and I in turn spent money in their shops.

Discover more

Lifestyle

Instant recognition: 15 years of iconic NZ fashion

26 Jun 10:00 PM
Lifestyle

Fifteen dishes to make you swoon

26 Jun 11:00 PM
Lifestyle

Top 15 classic scents with timeless appeal

26 Jun 11:00 PM
Lifestyle

'Fashion is a barometer of social progress'

18 Jul 05:30 PM

My style was shaped by years of trial and error, and the advice of a great stylist Susan Axford, who used to be the NZ Herald's fashion editor. She did my colours, body shape, proportions, everything from what hem length suits to what neckline is most flattering. I can now sweep into a shop, have a quick glance down the racks to see if there's anything worth trying on and when the shop assistant says "This would look great on you", I can tell her, with confidence, why it wouldn't. I now know why perfectly good clothing hangs in my wardrobe unworn, and how to fix the problem.

I look my best in fitted, tailored clothes and clear colours. Muddy, muted colours sap all colour from my skin. I look like a cadaver that's just woken up.

The least "fashionable" thing I do is to eat a boiled egg and toast soldiers wearing my cuddly dressing gown and slippers when I'm too exhausted to even think about cooking dinner.

Latest discovery in fashion is just how many clever Kiwi fashion and shoe designers there are. Just take a walk round the Britomart precinct.

The most treasured item in my wardrobe is the most glorious inky blue, velvet swing coat by Akira Isogawa. It's nearly as old as Viva and still looks terrific. I went to do a story about Jo Gould's new shop, Muse, in Newmarket and ended up buying an outrageously expensive jacket. Still, cost per wear it's gradually going down.

My approach to beauty is to get as much sleep as I can squeeze in, never go to bed without cleaning my face, and I always wear sunblock.

Advertisement
Advertise with NZME.

In my makeup bag I carry an odd assortment because I'm not loyal to one particular brand.

I collect fine china cups, saucers and plates so I can play ladies every now and then when I have friends for afternoon tea. Ron Sang, an Auckland architect and great supporter of the arts, introduced me to Peter Collis' work years ago so I have a few Collis vessels.

And more recently I've started collecting gorgeous three-dimensional vases by Alice Rose. I'm intrigued by them. I've already sent two to Manchester and one to Sydney as wedding presents.

Save

    Share this article

Latest from Lifestyle

Premium
Lifestyle

Advice: My partner will only sleep with me if I buy her gifts. Am I being used?

16 Jun 06:00 AM
Lifestyle

How many have you tried? Auckland's new Top 100 Iconic Eats named

16 Jun 04:30 AM
New Zealand

Why Matariki has become one of NZ's most meaningful public holidays

16 Jun 03:37 AM

It was just a stopover – 18 months later, they call it home

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
Advice: My partner will only sleep with me if I buy her gifts. Am I being used?

Advice: My partner will only sleep with me if I buy her gifts. Am I being used?

16 Jun 06:00 AM

Telegraph: Is a transactional relationship ever OK? It's complicated, says Rachel Johnson.

How many have you tried? Auckland's new Top 100 Iconic Eats named

How many have you tried? Auckland's new Top 100 Iconic Eats named

16 Jun 04:30 AM
Why Matariki has become one of NZ's most meaningful public holidays

Why Matariki has become one of NZ's most meaningful public holidays

16 Jun 03:37 AM
Prince Harry celebrated as 'the best' dad in Father's Day tribute

Prince Harry celebrated as 'the best' dad in Father's Day tribute

16 Jun 03:30 AM
Sponsored: Embrace the senses
sponsored

Sponsored: Embrace the senses

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP