NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Restaurant review: Frida, Auckland CBD

Spy.co.nz
26 Jun, 2016 02:30 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Frida Cocina Mexicana and Tequila Bar on the Viaduct Basin. Photo / Jason Oxenham

Frida Cocina Mexicana and Tequila Bar on the Viaduct Basin. Photo / Jason Oxenham

Address: 85-89 Customs St West, Viaduct
Phone: 09 356 7090
Online: frida.co.nz

On the back of the menu at Frida is a little montage about the Mexican artist for whom the restaurant is named. It explains that Frida Kahlo's paintings, which "reflected on ... her poor health ... miscarriages and numerous operations" were "often characterised by their brutal portrayals of pain". Call me a philistine, but it's not what you want to read about when you're having your tea, is it?

In a token effort to create a Mexican ambience, a sombrero hangs off one chair at each table, a mute challenge to get so trolleyed on margaritas that you won't care that you look like a dork, and the waitresses, all very pleasant, are got up in fancy-dress costumes Mexicans would call "folklorico". But the long room, formerly half of the now-adjoining Portofino, looks like the restaurant in a cookie-cutter American chain of business hotels.

We sat outside because the gas heaters made it warmer than inside, but it was also so dark that we couldn't read the menu without the aid of cellphone torches, including one fetched, with no apparent embarrassment, by the hostess.

In this city there is much more bad Mexican than good. Too many dishes contain the same ingredients tweaked only by the style of the transport mechanism (flour tortilla or corn taco, rolled or folded) and the garnish.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

So it was at Frida. From the top half of the menu we sampled some excellent starters: chunky guacamole and decently punchy salsa roja came with housemade corn chips that tasted fine but, shaped like short stiff strands of pappardelle, were unequal to the task of digging the goodies out of the stone mortars that both, inexplicably, were served in. A ceviche made with prawns was fussy in presentation and hard to share but its bright freshness practically sang.

It was in the main dishes that things fell apart. I suppose I should have told the Professor that "vegetarian fajitas" is a contradiction in terms - it was like the start of a meal rather than a dish - but a burrito and a quesadilla were both stodgy as hell (the former mostly rice, the latter thin and ungenerous) and a chicken thigh cooked long before was not improved by being swamped in the canned passata and capsicum, which seemed to be part of most meals.

It was a classic display of the characterlessness that makes almost all Mexican food in this country worth avoiding. And it took the bunuelos, little deep-fried pancakes like the Spanish tortas de aceite, to add a sweet note to the end of the meal.

That Frida is under the same ownership as Portofino may be all the well-informed diner needs to know, but it's not as bad as that information would suggest. Indeed, in simply reducing the floor space available to that Italian joint, it has improved dining out in Auckland. But to say that it makes a great contribution to Mexican food here would be an exaggeration. And it is far from cheap.

Entrees $10-$15; mains $24-$30; desserts $11-$15.

Verdict: Lacklustre, often fussy and far from cheap Mexican.

Discover more

Lifestyle

Restaurant review: Artwok

17 Jan 12:00 AM
Lifestyle

Restaurant review: The Grove

03 Apr 01:00 AM
Lifestyle

Restaurant review: Namo

10 Apr 01:00 AM
Lifestyle

Restaurant review: The Culpeper

22 May 12:00 AM
Save

    Share this article

Latest from Lifestyle

Royals

Prince William under fire from Peta because his dog had puppies

27 Jun 03:03 AM
Lifestyle

'Denied a fighting chance': Auckland woman's plea to fund life-saving cancer drug

27 Jun 01:00 AM
Lifestyle

7 ways to get a feel-good fix of hormone oxytocin

27 Jun 12:59 AM

Why wallpaper works wonders

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Prince William under fire from Peta because his dog had puppies

Prince William under fire from Peta because his dog had puppies

27 Jun 03:03 AM

Charity suggested Prince and Princess follow King and Queen's adoption example.

'Denied a fighting chance': Auckland woman's plea to fund life-saving cancer drug

'Denied a fighting chance': Auckland woman's plea to fund life-saving cancer drug

27 Jun 01:00 AM
7 ways to get a feel-good fix of hormone oxytocin

7 ways to get a feel-good fix of hormone oxytocin

27 Jun 12:59 AM
Premium
How to not get SAD this winter

How to not get SAD this winter

27 Jun 12:00 AM
A new care model to put patients first
sponsored

A new care model to put patients first

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP