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Home / Lifestyle

Redheads offered free cinema tickets to beat UK heatwave

NZ Herald
18 Jul, 2022 09:53 PM3 mins to read

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The temperatures are seeing Brits reaching for any way to cool down. Photo / 123RF

The temperatures are seeing Brits reaching for any way to cool down. Photo / 123RF

As the UK swelters under an extreme heat warning that has seen schools and businesses close and airport runways start to melt, one business extended a cooling hand to one group that might be suffering more than most.

The Showcase Cinemas chain has announced that redheads will be given free entry to its air-conditioned cinemas to stay cool as they watch the latest blockbusters.

Mark Barlow, UK general manager for Showcase Cinemas, said: "While the UK enjoys some much-needed sunny weather, we know how hard some people find the heat. That's why to tackle the heatwave, we're offering redheads free entry to our cinema screens this Monday and Tuesday, so they'll be able to enjoy some of the amazing films on offer in the comfort of our air-conditioned cinema screens and ensure they stay protected from the sun."

The move went down well with the UK's many redheads, with one writing: "Being ginger finally paid off!"

"At last - some positive discrimination," another commented.

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"Does a ginger beard count?" wrote one person, while others debated whether "strawberry blonde" would be accepted.

One such marginal redhead, Luke Young, 31, from Peterborough, told The Washington Post that the idea was "good marketing" even if he wasn't a full redhead but instead only had "a beard the colour of a 'Moroccan sunset'".

"A free ticket is a free ticket," he said.

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Millions of people in Britain stayed home or sought shade during the country's first-ever extreme heat warning, as the hot, dry weather that has scorched mainland Europe for the past week moved north, buckling rail lines and forcing two airports to close their runways.

The red heat alert covers a big chunk of England and is to last through Tuesday, when temperatures may reach 40C for the first time, posing a risk of serious illness and even death among healthy people, according to the Met Office, the UK's meteorological agency.

The extreme heat warning stretches from London in the south to Manchester and Leeds in the north.

The temperature Monday reached 38.1C at Downham in eastern England, just shy of the highest-ever recorded in Britain — 38.7C, a record set in 2019. The country isn't at all prepared to handle such heat — most homes, schools and small businesses in Britain don't have air conditioning.

Flights were suspended at London's Luton Airport as engineers repaired the runway "after high surface temperatures caused a small section to lift". RAF Brize Norton, a major air force base northwest of London, also closed its runway because of the heat. The air force said "aircraft are using alternative airfields in line with a long established plan".

Temperatures are expected to rise further as the warm air moves north on Tuesday, Met Office CEO Penelope Endersby said.

"So it's tomorrow that we're really seeing the higher chance of 40 degrees and temperatures above that," Endersby told the BBC. "Forty-one isn't off the cards. We've even got some 43s in the model, but we're hoping it won't be as high as that."

- Additional reporting, AP

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