It's not just adult costumes, either. Little girls get to swap fun for body-consciousness too. At US retailer Halloween City, boys' "Career Costumes" include action-based options like Medical Doctor and Blast Off Astronaut, whereas girls' "Career Costumes" consist of fluff like Igloo Cutie, Cutie Cupcake and Celebrity Starlet. For budding prostitute facilitators, Costume Craze offers a boys' Mac Daddy Pimp Costume: "Pimp cane, play money and dollar sign necklace sold separately. Great fun with this costume!" Over at Target's website, there's an "occupation" costume category under the boys' section, but not the girls'.
Costumes have always been fertile ground for reinforcing stereotypes. (Sexy Native American, anyone? How about some Chinese eyes?) Dressing up is funny, and therefore what you mimic becomes both the 'joke' - and the standard view, potentially. As pointed out in this great STARS ad campaign on cultural costumes.
Of course, nothing's stopping women from buying men's costumes, or parents from buying boys' costumes for their daughters. (Or girls' costumes for their sons, for that matter.) But why should they have to? Why should 50 per cent of the population need to go the extra mile to have fun - and forget about their physique - for one measly night of the year?
And it's not that women shouldn't dress sexy because oh my god what if people start thinking women are sexy. Or that women aren't sexy. Or that there's anything wrong with women dressing sexy. No woman should ever be shamed for that, ever. Just, it's worth noting sexualisation comes in many costumes, including costumes. And wherever there's little-to-zero alternative to a narrow worldview, something's wrong.
P.s. I lied; there are some really hot men's Halloween costumes out there. Here.
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