4. What does that mean? Cut the pretentious drivel from the menu. Everyone knows what coriander is, so stop calling it cilantro. And if you use highfalutin French terms, know what they mean. Saying that bucatini is pasta doesn't do it.
5. What's for dinner? They don't call it the information age for nothing. Put the menu online. This is as important as, say, switching the lights on. And update it. Having an autumn menu online in September makes you look stupid. Oddly, potential customers may want to know what they might get to eat.
6. As she is wrote: On the subject of menus: correct spelling never annoyed anyone. I will proofread your menu for free. All you have to do is give a damn.
7. Turn it down: The volume of the music attracts more correspondence than any other single subject and not all those who write are old farts. The music is not for the entertainment of the staff but to create a nice ambience for the diner.
8. Get a booking system: Or have the decency to be honest about it and put a sign outside saying, "We're so terrific we don't give a damn whether you come or not."
9. Buy a pepper grinder per table: Menacing diners with a grinder the size of a baseball bat before they've had a mouthful is just dumb. Sometimes I want to put pepper on a single tomato.
10. Do I know you? There is a perfect term of address pitched midway between "sir" and "madam" on one hand and "guys" and "darlings" on the other. It's nothing. We can tell from your eyes who you're talking to.
*Oh, all right then: 2015 will leave me with very happy memories of (in random order) The White Rabbit, Xacuti, Woodpecker Hill, Apero and Beirut.