Paltrow new face of Estee Lauder

Gwyneth Paltrow is to replace Elizabeth Hurley as the face of luxury perfume Estee Lauder Pleasures. The actress has signed up with the brand indefinitely for an undisclosed sum.

The company said the change had been made because it wanted "a fresh impact" for the perfume's 10th birthday. An advertising campaign shot by photographer Mario Testino will soon appear in fashion and beauty magazines.