Payment could come through an exchange of cash or simply be the offer of free product for review, she said, but this didn't mean such reviewers wouldn't be honest.
"For a well-known wine reviewer it's their reputation at stake," she said. "They are selling their own brand."
She believed the importance of getting respect in the industry would outweigh the fear of losing potential clients through a negative, albeit honest, review.
However, Ms Burzynska encouraged wine writers to simply not engage in the practise of accepting payment from a wine company to review its product.
"Other industries may also use paid reviews in countries where there is no regulation against the practice. But as it removes the independence that we consider crucial to a critic's integrity and creates a potential for bias, this is not something Wine Writers of New Zealand supports and of which consumers should be made aware."