NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Opinion: Rudeness is all the rage – but you have to do it in the right way

By Shane Watson
Daily Telegraph UK·
20 Jul, 2022 12:00 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

'We're used to a bit of racket-bashing and umpire-lashing but NK ripped up the rule book'. Photo / Getty Images

'We're used to a bit of racket-bashing and umpire-lashing but NK ripped up the rule book'. Photo / Getty Images

OPINION:

Even if you didn't watch a single second of Wimbledon, you will be aware of Nasty Nick Kyrgios and the emergence of a new (to Centre Court) brand of rudeness.

We're talking about swearing (the F word!), ranting (much of it directed at himself or his team), as well as calling out the crowd (the one in the dress who "looks like she's had 700 drinks").

We're used to a bit of racket-bashing and umpire-lashing but NK ripped up the rule book and "ruded" his way to ­second place (this is exactly what ­Kate will have told George: winners keep their cool and are never rude; rude boys are always runners-up).

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

This is Wimbledon, a symbol of England's politely competitive spirit, old-school manners and rituals (bowing to the royal box, wearing whites, swaying along to Cliff Richard) carefully maintained out of goodwill and respect for the institution. So we can't say we were completely taken aback by the recent turn of events.

The rules of rude are changing fast. More old-fashioned outright rudeness is tolerated (imagine Boris Becker ­effing and blinding in front of an 8-year-old Prince William… just can't do it), and rude behaviour is on the rise.

Who could have predicted that visitors to Wimbledon this year would avail themselves of the quiet rooms set aside for overwhelmed old ladies for actual sex (very rude), or that the free food provided for the competitors would run out because some people were taking a lot more than their fair share (also rude). And these are just rudenesses that occurred at ­Wimbledon fortnight.

Things you may want to know about the new rudeness rules:

Advertisement
Advertise with NZME.

Gestures

The "rude gesture" everyone's talking about this week is British education secretary Andrea Jenkyns' raised middle ­finger. Jenkyns defended flipping the bird outside Downing Street on the day of PM Boris Johnson's resignation as a human response to a baying mob, who were "insulting MPs … as is all too common", and we heard her, but it was still on the side of just-too-rude for comfort. Rude gestures are not unheard of in politics.

Who can forget 89-year-old Baroness Trumpington flicking a V sign at Lord King when he turned to her as he observed, "the survivors of World War II have started to look pretty old as well". The two-­fingered salute is old school and somehow less hostile than the single "swivel on it" finger – and, delivered in a good-humoured "get stuffed" spirit, Jenkyns might well have got away with that.

Rude bodies

Only this week, we had a good example of the turnaround in rude body rules. A glimpse of nipple through sheer fabric used to be considered rude in the subversive, slightly-shocking-but-cool-if-it's-Kate-Moss kind of way. These days it's barely remarkable and what is rude is to have an opinion.

When Florence Pugh wore a sheer pink Valentino dress in the front row – nipples clearly visible – she called out the reaction on social media. "What's worrying is just how vulgar some of you men can be," she said. "I'm fully aware of my breast size and am not scared of it."

Florence Pugh at the Valentino fashion show in Rome, Italy. Photo / Getty
Florence Pugh at the Valentino fashion show in Rome, Italy. Photo / Getty

It's newly very rude to comment on a woman's figure or appearance (though you can say pretty much what you like about a man and hire a bunch of Chippendales for your Friday night delectation). However, it may be okay to talk about a woman looking like she has "had 700 drinks", which we all found funny, albeit rude, and may henceforth use ourselves as a chummy insult.

Dress code rude

Nasty Nick popping on his red baseball cap in defiance of Wimbledon's whites-only rule was a bit rude because most of us think that when in someone else's house, you abide by their rules so long as they're not offensive. Is wearing Kung Fu Panda heels like Angela Rayner's rude in the hallowed halls of the HOC? Is wilfully unbrushed hair like Boris Johnson's rude?

Is Boris Johnson's haircut unconventional or just plain rude? Photo / Getty Images
Is Boris Johnson's haircut unconventional or just plain rude? Photo / Getty Images

The new rude rule with all things appearance-related seems to be that if you're deliberately trying to annoy someone or go against the grain for reasons of self-aggrandisement, it's rude. So you decide.

PDAs

We've gone at lightning speed from any PDAs being slightly frowned on to more elaborate PDAs (nuzzling in the Wimbledon crowd) becoming perfectly normal, the sort of thing Zara and Peter Phillips might engage in. But a level of PDA beyond this is favoured by a certain sort of celebrity that almost everyone considers to be rude on the basis that it makes you want to retch and run for cover.

This is, of course, the forensic kiss. For this lot, mouth-munching is not enough; you must make sure everyone can see your tongues in action (here is my tongue – look at it and look where it's going). It sounds awful and looks much worse. If you're interested, Kourtney Kardashian and Travis Barker are gold medallists.

Swearing rules

Adele swears a lot on stage and yet is 100 per cent absolved on account of her swearing being punctuation rather than intended to cause offence. We also appreciate colourful swearing or silly swearing of the f***wittage variety, but context and execution are everything. When Madonna swears on stage, we feel like she is trying to prove something, and it feels rude and a bit childish. Which often happens with rudeness.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Lifestyle

Premium
Lifestyle

The 39 definitive rules of office fashion

19 Jun 12:00 AM
Lifestyle

The three tools leading the charge in arthritis pain relief

18 Jun 11:12 PM
Premium
Lifestyle

Exactly what long car journeys do to your body

18 Jun 08:00 PM

Sponsored: Embrace the senses

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
The 39 definitive rules of office fashion

The 39 definitive rules of office fashion

19 Jun 12:00 AM

Washington Post: Sweatpants? No. But elastic waistbands? Absolutely.

The three tools leading the charge in arthritis pain relief

The three tools leading the charge in arthritis pain relief

18 Jun 11:12 PM
Premium
Exactly what long car journeys do to your body

Exactly what long car journeys do to your body

18 Jun 08:00 PM
Princess Kate unexpectedly cancels appearance at Royal Ascot

Princess Kate unexpectedly cancels appearance at Royal Ascot

18 Jun 06:57 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP