Pop stars One Direction have expanded their business empire by launching a cut-price jewellery collection.
The boyband singers, who are already working on their own perfume line for female fans, have now put together a range of charm bracelets, name necklaces and watches for UK chain Argos.
Prices start at about $NZ20 and pieces include a charm bracelet featuring pictures of the boys' faces and coloured plastic watches.
One Direction follow in the footsteps of fellow boyband JLS, who have also launched a jewellery collection with Argos.
The band's first fragrance is due for release later this year and is set to go head-to-head with previously released female-focused fragrances by pop rival Justin Bieber.
