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Home / Lifestyle

NZFW day two: The evolution of young labels

Zoe Walker
Associate editor, Viva·Herald online·
4 Sep, 2012 10:00 PM2 mins to read

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Models present Twenty-seven Names' new collection, I Thought You'd Never Ask. Photo / Supplied

Models present Twenty-seven Names' new collection, I Thought You'd Never Ask. Photo / Supplied

Day two of NZ Fashion Week begins this morning with a double presentation from labels Wellington-based Twenty-seven Names and Aucklander Ingrid Starnes.

Both are great young labels who I have been enjoying watch evolve each season, and it will be interesting to see how they sit together in a show. Expect a cute strawberry print and embellishment from Twenty-seven Names, and hounds-tooth from Starnes.

Twenty-seven Names have simultaneously released campaign images and a video online, so those who can't make the show can see the collection.

Also on today: the New Generation group show, Deryn Schmidt, Andrea Moore, Riddle Me This and an evening extravaganza from Trelise Cooper.

Kagi jewellery designer Kat Gee will be the first jewellery show to present at NZFW, with her show - and we hear it will be a proper, full-on 'show', with singers, dancers and a narrator - later this evening.

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What the NZ Herald fashion team are anticipating today:

Amanda Linnell, Viva editor
Trelise Cooper, 6pm
"She never fails to puts on a big show which reflects a maturity and respect for how she values the importance of Fashion Week. This year she promises lashings of metallics and bejewelled sumptuous fabrics."

Zoe Walker, Viva fashion features editor
Twenty-seven Names & Ingrid Starnes, 10am
"Two of my personal favourite labels, together. Two great inspirations too: Twenty-seven Names were inspired by the Jeffery Eugenides novel The Marriage Plot (amongst other things), and Starnes on the idea of a group of British eccentrics celebrating a weekend of hunting."

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Dan Ahwa, Canvas fashion editor
Trelise Cooper, 6pm
"Her shows always have a good energy and there's always something there to shoot and relate to the reader. And a good place for people watching."

* For more coverage from the front row and backstage throughout the day of NZFW, follow Viva on Facebook, and Twitter.

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