NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Premium
Home / Lifestyle

Now some families are hiring coaches to help them raise phone-free children

By Nellie Bowles
New York Times·
8 Jul, 2019 05:00 AM7 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Parents are hiring professional to help them with screen-free parenting. Photo / 123RF

Parents are hiring professional to help them with screen-free parenting. Photo / 123RF

Screen consultants are here to help you remember life before smartphones and tablets. (Spoiler: get a dog!)

Parents around the United States, alarmed by the steady patter of studies around screen time, are trying to turn back time to the era before smartphones. But it's not easy to remember what exactly things were like before smartphones. So they are hiring professionals.

A new screen-free parenting coach economy has sprung up to serve the demand. Screen consultants come into homes, schools, churches and synagogues to remind parents how people parented before.

Rhonda Moskowitz is a parenting coach in Columbus, Ohio. She has a master's degree in K-12 learning and behaviour disabilities, and over 30 years experience in schools and private practice. She barely needs any of this training now.

"I try to really meet the parents where they are, and now often it is very simple: 'Do you have a plain old piece of material that can be used as a cape?'" Moskowitz said. "'Great!'"

Advertisement
Advertise with NZME.

"'Is there a ball somewhere? Throw the ball,'" she said. "'Kick the ball.'"

Among affluent parents, fear of phones is rampant, and it's easy to see why. The wild look their kids have when they try to pry them off Fortnite is alarming. Most parents suspect dinnertime probably shouldn't be spent on Instagram. The YouTube recommendation engine seems like it could make a young radical out of anyone. Now, major media outlets are telling them their children might grow smartphone-related skull horns. (That, at least, you don't have to worry about: No such horns have yet been attributed to phones.)

No one knows what screens will make of society, good or bad. This worldwide experiment of giving everyone an exciting piece of hand-held technology is still new.

Advertisement
Advertise with NZME.

Gloria DeGaetano was a private coach working in Seattle to wean families off screens when she noticed the demand was higher than she could handle on her own. She launched the Parent Coaching Institute, a network of 500 coaches and a training program. Her coaches in small cities and rural areas charge $80 an hour. In larger cities, rates range from $125 to $250. Parents typically sign up for eight to 12 sessions.

"If you mess with Mother Nature, it messes with you," DeGaetano said of her philosophy. "You can't be a machine. We're thinking like machines because we live in this mechanistic milieu. You can't grow children optimally from principles in a mechanistic mindset."

Discover more

Lifestyle

Honeymoon hashtag hell: Is that Instagram shot really worth it?

23 Jun 09:05 PM
Lifestyle

Inside China's battle to keep internet addiction in check

26 Jun 11:54 PM
Lifestyle

The horrible place between the apps

05 Jul 06:00 AM
New Zealand|education

Music heals the soul, says 9-year-old prodigy

08 Jul 05:00 PM

Screen "addiction" is the top issue parents hope she can cure. Her prescriptions are often absurdly basic.

"Movement," DeGaetano said. "Is there enough running around that will help them see their autonomy? Is there a jungle gym or a jumping rope?"

Nearby, Emily Cherkin was teaching middle school in Seattle when she noticed families around her panicked over screens and coming to her for advice. She took surveys of middle-school students and teachers in the area.

"I realised I really have a market here," she said. "There's a need."

She quit teaching and opened two small businesses. There's her intervention work as the Screentime Consultant — and now there's a coworking space attached to a play space for kids needing "Screentime-Alternative" activities. (That's playing with blocks and painting.)

In Chicago, Cara Pollard, a parent coach, noticed that most adults have gotten so used to entertaining themselves with phones, they forgot that they actually grew up without them. Clients were coming to her confused about what to do all afternoon with their kids to replace tablets. She has her clients do a remembering exercise.

Advertisement
Advertise with NZME.

"I say, 'Just try to remember what you did as a kid,'" Pollard said. "And it's so hard, and they're very uncomfortable, but they just need to remember."

They will come back with memories of painting or looking at the moon. "They report back like it's a miracle," Pollard said.

The no-phone pledge

A movement reminiscent of the "virginity pledge" — a vogue in the late '90s in which young people promised to wait until marriage to have sex — is bubbling up across the country.

In this 21st-century version, a group of parents band together and make public promises to withhold smartphones from their children until eighth grade. From Austin, Texas, there is the Wait Until 8th pledge. Now there are local groups cropping up like Concord Promise in Concord, Massachusetts. Parents can gather for phone-free camaraderie in the Turning Life On support community.

Parents who make these pledges work to promote the idea of healthy adult phone use, and promise complete abstinence until eighth grade or even later.

Susannah Baxley's daughter is in fifth grade. "I have told her she can have access to social media when she goes to college," said Ms. Baxley, who is now organising a phone-delay pledge in Norwell, Massachusetts. So far, she has about 50 parents signed on.

Do parents need the peer pressure of promises, and coaches telling them how to parent?

"It's not that challenging; be attentive to your phone use, notice the ways it interferes with being present," said Erica Reischer, a psychologist and parent coach in San Francisco. "There's this commercialization of everything that can be commercialized, including this now."

To Reischer, the new consultant boom and screen addiction are part of the same problem.

"It's part of the mindset that gets us stuck on our phones in the first place — the optimisation efficiency mindset," she said. "We want answers served up to us — 'Just tell me what to do, and I'll do it.'"

But what seems self-evident can be hard to remember, and hard to stick with.

"Yes, it's just hearing something that's so blatantly obvious, but I couldn't see it," said Julie Wasserstrom, a 43-year-old mother of two in Bexley, Ohio.

She hired Moskowitz and found the advice useful.

"She just said things like, 'Are you telling your kids, "No screens at the table" — but your phone is on your lap?'" Wasserstrom said. "When we were growing up, we didn't have these, so our parents couldn't role model appropriate behaviors to us, and we have to learn what is appropriate so we can role model that for them."

Wasserstrom compared screens to a knife or a hot stove.

"You won't send your kid into the kitchen with a hot stove without giving them instructions or just hand them a knife," Wasserstrom said. "You have to be a role model on safe ways to use a knife."

Have you considered cats?

Richard Halpern, a former school counsellor turned parenting coach based in Portland, Oregon, noticed that screen and phone issues were the No. 1 concern people had when they called him.

By the time parents got to him, they were often so frustrated they wanted to just unplug and get rid of everything, but Halpern says he cautions restraint.

"I recommend a whole life approach," he said. "This is not a one and done. It's a lifestyle change."

And for Halpern, that lifestyle change is often for parents to find a nonhuman animal, and for children to spend time with it and study its behavior.

"I tell a lot of parents to get a dog," Halpern said. "Or I say, 'Show a screen to your cat.' They don't care. They're fully present. They're living. That's a great role model."

He tells children and adults alike to imagine what a dog would look like using a smartphone.

"I'll say, 'What if you were looking at your dog and your dog was on a phone? That wouldn't be as fun, would it?'"

Written by: Nellie Bowles

© 2019 THE NEW YORK TIMES

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Lifestyle

Premium
Lifestyle

No snacking and plain food: Why an upper-class diet is better for your health

Premium
Lifestyle

What to expect when you’ve been caught having an affair

Premium
Lifestyle

Advice: I’m losing my memory. Why is my husband being insensitive about it?


Sponsored

Sponsored: Why heat pumps make winter cheaper

Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
Premium
No snacking and plain food: Why an upper-class diet is better for your health
Lifestyle

No snacking and plain food: Why an upper-class diet is better for your health

Telegraph: Why an aristocratic diet may be good news for your health.

21 Jul 06:30 AM
Premium
Premium
What to expect when you’ve been caught having an affair
Lifestyle

What to expect when you’ve been caught having an affair

21 Jul 12:00 AM
Premium
Premium
Advice: I’m losing my memory. Why is my husband being insensitive about it?
Lifestyle

Advice: I’m losing my memory. Why is my husband being insensitive about it?

20 Jul 06:00 PM


Sponsored: Why heat pumps make winter cheaper
Sponsored

Sponsored: Why heat pumps make winter cheaper

01 Jul 04:58 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP