NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

No place for caviar

By Leigh Bramwell
NZ Herald·
24 Nov, 2015 01:00 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Not that I'm suggesting there's anything wrong with truffles, caviar or Dom Perignon - it's just that they don't represent good value in my current lifestyle.

It's really simple. Stop drinking milk and eating cheese.

I am leading by example, spurred on by the shock of seeing a 700g block of really boring cheese in the supermarket for $13.

Had it been a lovely wedge of parmesan or a runny brie it may have been justifiable, but a rectangle of plasticky-looking cheddar - I don't think so.

But there's no point complaining about it.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The best way to express disapproval of items that are not good value for money is: don't buy them.

I have applied this rule over the past couple of years with 100 per cent success, and can say with complete veracity that not a solitary truffle, a teaspoon of caviar or an eyedropper of Dom Perignon has passed my lips.

Not that I'm suggesting there's anything wrong with truffles, caviar or Dom Perignon -- it's just that they don't represent good value in my current lifestyle.

Advertisement
Advertise with NZME.

Actually, they probably didn't in my previous lifestyle either, but in those days I worked harder and longer, earned more and had enough spare money not to care.

Back then, before the stock market crash in 1987, we seemed to have money to burn, and we burnt it.

An acquaintance of mine habitually drank Dom Perignon for Sunday breakfast, usually accompanied by a fillet of beef that he ground up in the mincer and made into hamburgers.

It brings to mind the famous Will Rogers quote: "Too many people spend money they haven't earned, to buy things they don't want, to impress people they don't like."

Discover more

Aged care

Arvida posts first-half profit of $7.4m

25 Nov 10:57 PM

It's possible that quantities of other luxury food items are ingested for exactly those reasons.

Alba white truffles sell for anything up to $15,000 per kilo, although you can get the common old black ones for a mere $240.

Beluga caviar can be had for $10,000 a kilo, and if you like you can sprinkle it with edible gold leaf at $32 per 15mg.

Gold leaf is licensed as a food additive but even so, I probably won't be eating a lot of it between now and the arrival of my Gold Card.

I'm using a tip I found on a blog by someone calling him or herself a frugillionaire, and it's working.

It was this: Figure out your nett worth. Keep it top of mind and call on that figure whenever you are making financial decisions.

Advertisement
Advertise with NZME.

It works, at least for people like me whose nett worth is a number you can speak in a millisecond.

When I'm of a mind to buy something unnecessary, I quickly work out the percentage by which it will reduce my net worth, and I don't buy it.

However, before you go rushing off to the Frugillionaire website to find out how to manage in Reduced Circumstances, let me warn you that you will be told to make your own duvet covers by buying budget sheets and sewing them together.

Personally I'd rather sleep on the floor, and fortunately there are better ways.

You could consider selling your car.

If you can walk, bike or take public transport where you need to go, you will eliminate spending on petrol, registration, warrants of fitness, insurance, maintenance, repairs costs and traffic fines.

Advertisement
Advertise with NZME.

Assuming you can in fact afford to leave the house, you will get fitter and thinner by cycling or walking to wherever you need to go, and you will reduce your spend at the supermarket and the wine shop because you won't be able to carry so much stuff home. Perfect.

If you live in a city, you could join a car share programme, or start one in your own town.

Many New Zealanders have taken the tiny house movement a little bit to heart and are downsizing their mansions as they head into retirement.

This works in two ways. One, small houses are cheaper to run than big ones, and two, you'll have to stop buying unnecessary items (like duvet covers) because there's nowhere to put anything.

If you can't bear to downsize, get a flatmate.

It'll take you back to your misspent youth and make you feel younger while increasing your income.

Advertisement
Advertise with NZME.

You'll have someone to natter to in the evenings and won't have to spend money going to bars looking for company.

And if you're not going to bars, you'll save money on clothes.

When you do have to buy something, take advantage of the current trend to metallics -- silver and gold go with everything.

So - does this mean I should reduce my nett worth by $149 and buy the silver handbag I have been thinking about since Monday?

Or would that put me in the same category as Steve Martin, who said: "I love money. I love everything about it. I bought some pretty good stuff. Got me a $300 pair of socks. Got a fur sink. An electric dog polisher. A petrol-powered turtleneck sweater.

"And, of course, I bought some dumb stuff, too."

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Lifestyle

Lifestyle

'Speechless': Woman's lost engagement ring miraculously found with stranger's help

Lifestyle

Boss’ insane text to gym members about ‘young women’ rule

Lifestyle

King Charles' unprecedented Trump move


Sponsored

Sponsored: Why heat pumps make winter cheaper

Advertisement
Advertise with NZME.

Latest from Lifestyle

'Speechless': Woman's lost engagement ring miraculously found with stranger's help
Lifestyle

'Speechless': Woman's lost engagement ring miraculously found with stranger's help

Diana lost her treasured ring while collecting water samples in the Waiuku mudflats.

14 Jul 07:00 AM
Boss’ insane text to gym members about ‘young women’ rule
Lifestyle

Boss’ insane text to gym members about ‘young women’ rule

14 Jul 02:04 AM
King Charles' unprecedented Trump move
Lifestyle

King Charles' unprecedented Trump move

14 Jul 01:14 AM


Sponsored: Why heat pumps make winter cheaper
Sponsored

Sponsored: Why heat pumps make winter cheaper

01 Jul 04:58 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP