NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Nicola Alpe: When did Instagram become so repulsive?

NZ Herald
16 Jun, 2020 07:40 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

I've become repulsed by tone deaf displays of pouty young people lining up the stairs of private jets. Photo / Getty Images

I've become repulsed by tone deaf displays of pouty young people lining up the stairs of private jets. Photo / Getty Images

Nicola Alpe
Opinion by Nicola Alpe
Lifestyle columnist

Nicola Alpe is a Kiwi usually living in Los Angeles navigating Americans, motherhood and bad traffic. She's currently on an extended trip back to New Zealand.

COMMENT:

I was late to the party, but I quickly embraced social media and I am not ashamed to admit I'm an ardent user. I remember the day I joined Facebook, and 13 years on I'm still logged in. I had a fling with Twitter. A one-night stand with Pintrest. I gave up on Snapchat after repeatedly sending my nephew messages asking how to send him a snap. Seemed to defeat the purpose.

In recent months I have become more and more inspired by Instagram and not in the way you may think. Maybe it's my entry into the 40s. Maybe it's the state of affairs around the world but my feed has never been better.

The world has changed, hasn't it? For me it has anyway. I've become repulsed by tone deaf displays of pouty young people lining up the stairs of private jets. I'm nauseated by people complaining about locking down in homes that most people dream of with gorgeous gardens, pools and little threat of losing their job. I'm tired of seeing another bikini shot of someone in their bathroom. At least wait until you get to the beach people! I used to just scroll past, but now? I find the posts and the accounts posting them insufferable.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Despite these big feelings, I have immense hope. For some time, I have harboured faith that by the time my daughter is of an age to use social media, her generation will use it for good, for education and for causes they are passionate about, instead of selling themselves, selling us a perception of a lifestyle that we must have, or making us feel bad about ourselves in ways like Lotta Dann perceptively wrote about in this section over the weekend.

Over the past six months my feed has eliminated the vapid accounts, those heavily featuring inspirational quotes (I'm not inspired and can never remember them), or videos of adults unboxing another face masque or collagen powder, #gifted.

Seeking out accounts by women in their 40s and 50s who, granted, look terrific and seem to lead pretty interesting lives, has given my feed a maturity and real life feel that it lacked. These are businesswomen, mothers, wives and friends. Mercifully there are no long-winded complaints in the comments and there are few unrealistic ideals displayed for us all to beat ourselves up about.

Advertisement
Advertise with NZME.

READ MORE:
• Premium - Editorial: Social media is taking more from you than you know
• The Pivot Pod: The dos and don'ts of social media for business
• Premium - The Pivot Pod: What you need to know before using social media for your business
• Premium - Young Kiwis reach out to tackle threats on social media

The responses to the Covid-19 pandemic and the Black Lives Matter movement have enriched my feed, albeit in a very American way. This is what I have been hoping for and it's happening a generation earlier than I initially thought.

I love @savewithstories, highlighting how worrisome no school during Covid is for the 30 million American children relying on school meals, as vile as they can be.

John Krasinski's @somegoodnews reminded me in some very bleak moments that there actually is good news in the world, apparently you just have to seek it in places other than traditional news channels.

Discover more

New Zealand|politics

School's in again (almost!): Principals welcome reopening at level 2

07 May 01:44 AM
New Zealand|politics

Young Act to investigate sexual harrassment claims

07 May 12:54 AM
Energy

Revealed: Consumer NZ report ranks power companies from best to worst

16 Jun 10:54 PM
Lifestyle

The shaman of Instagram

07 Jul 07:00 AM

The most exciting profile of late has been the discovery of @sharethemicnow, opening my eyes to the work and lives of so many successful and inspirational Black women across so many fields in America. I'll be spending a lot more time within this hashtag in the coming weeks, enjoying women supporting women.

People love to hate social media but for many it is an important way to communicate with friends and now it's an exciting platform for education and creativity. I only hope in the coming months my algorithm remembers that.

Save

    Share this article

Latest from Lifestyle

Premium
Lifestyle

Perimenopause is ruining my sleep - what can I do?

24 Jun 06:00 AM
Royals

Prince Harry’s email to King Charles after silence claim

24 Jun 12:38 AM
Premium
Lifestyle

The six signs you’re not drinking enough water

24 Jun 12:00 AM

Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
Perimenopause is ruining my sleep - what can I do?

Perimenopause is ruining my sleep - what can I do?

24 Jun 06:00 AM

NY Times: Evidence-backed ways to address sleep issues associated with perimenopause.

Prince Harry’s email to King Charles after silence claim

Prince Harry’s email to King Charles after silence claim

24 Jun 12:38 AM
Premium
The six signs you’re not drinking enough water

The six signs you’re not drinking enough water

24 Jun 12:00 AM
‘Turning into America’: Outrage at restaurant’s menu act

‘Turning into America’: Outrage at restaurant’s menu act

23 Jun 10:24 PM
Why wallpaper works wonders
sponsored

Why wallpaper works wonders

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP