By the age of 33, social engagement falls to below 1 per cent, Dilworth revealed, suggesting that women in their thirties are looking to other brands when it comes to wardrobe inspiration.
While this may come as a surprise to 30-plus Zara fans, it's worth noting that the brand's so-called "age cliff" is less drastic than some of its high street competitors. The reason for this? "The looks include more conservative and classic styles that stretch up into that older range more than the youth brands," Dilworth explained.
The fast-fashion store, which hails from Spain and now has more than 2,000 branches all over the world, is quick to pick up on catwalk trends and famously ships new products into its stores twice a week. It has enjoyed something of a popularity boom in recent years, with many of its catwalk-inspired products taking on a cult status.
