Kiwi YouTube sensation How to Dad has proved the hustle and bustle of Christmas shopping with children in tow doesn't have to be an ordeal.
Father and vlogger Jordan Watson says a simple balloon is all parents need to keep an eye on their kids while they tackle the shops.
However, some mums and dads have pointed out that that Jordan's tip may be too good - and parents will end up losing toddlers in a sea of red balloons as others adopt his clever method.
The latest in his series of How to Dad clips, the video shows Mr Watson attaching a balloon to his toddler's belt loop at an Auckland mall - making her easy to spot in the crowd when she wanders off.
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The video, which has already racked up almost 70,000 views, shows the little girl running around the shopping centre as Watson keeps his eyes trained on the floating balloon trailing behind her.
In the holiday season "you have to be prepared for the big crowds," Watson says in the clip, before attaching the balloon to the girl's trousers and watching her wander off.
The YouTuber created the cheeky parenting channel, How to Dad, in 2007 and has built up more than 67,000 subscribers and over nine million views.
Viewers praised the dad's brilliant trick and said they would be put the balloon hack to the test.
YouTube user Ricoh Moss said: "Wow! that's a great idea, I'm gonna try this in the weekend."
Tanya Fedko said: "I'm so in LOVE with your videos Keep going. And I would probably tell my future husband to follow this instructions!!!"
However, some users found fault with the trick.
"I don't know if some has already said this. But the problem now, is that everyone is going to tie a balloon to their child. And no one is going to know which one is theirs," one said.
Another comment said: "News headlines: massive sale of red balloons as parents buy them for shopping with kids."
The channel includes a slew of hilarious instructional videos such as Watson's most popular video to date, a tongue-in-cheek demonstration of how to hold a baby.
The video, which was created last year, has since racked up over two million views.