Moved by the horrific death of 3-year-old Moko Rangitoheriri at the hands of two adults, a collection of New Zealand's biggest fashion designers have come together to help raise funds for Shine, a charity that works with the families and victims of domestic violence.
Top designers including Zambesi, Kate Sylvester and Karen Walker have joined with organisers Angela Bevan and Adam Bryce to launch La La La magazine tomorrow.
The 48 page magazine, named after Moko's favourite song La La La by Naughty Boy and Sam Smith, features a series of portraits of Kiwi kids wearing the designers' clothing. The full list includes Nom*D, Huffer, Stolen Girlfriends Club, Eugenie, Ingrid Starnes, Wynn Hamlyn, and Paris Georgia.
Questions put to the designers by the mini models will also feature.
According to Bevan: "While the fashion industry may seem a world away from such a significant and complex social issue as child abuse, we hold a strong belief that every member of our different communities has something to offer towards a solution."
Taupo boy Moko died in August 2015 after being kicked, slapped, stomped on and bitten over several weeks by Tania Shailer and David Haerewa, who had been entrusted to care for him. The pair were originally charged with murder but pleaded guilty to manslaughter, a downgrade which has sparked outrage.
* La La La will be for sale for $15 online here, or tomorrow at 51 Mackelvie St, Ponsonby. All proceeds go to Shine.