British pop star Rita Ora has launched a cosmetics range with make-up giant Rimmel.

The 23-year-old singer is known for her iconic red lipstick and is the latest fashionista to team up with Rimmel after Kate Moss and Georgia May Jagger.

Ora says she does not like being seen in public bare-faced because she always wants to make a statement.

"And if I did, it would be because I'm at the airport and about to miss my flight," she told Company magazine.


"Even then, I'll still rock a lip. I love make-up. It exaggerates what's great about you and can totally pick up your whole face if you're having an off-day."

Ora's new make-up collection, which includes a nail polish line, features bright colours that are synonymous with the R.I.P. singer.

The star says she enjoys sharing her beauty knowledge with close friends.

One of these is fellow Brit, model Cara Delevingne.

"Well, recently, when Cara and I were in Paris for Fashion Week, we did our own make-up and I convinced her to let me do bright yellow eyeshadow - and it looked amazing," Rita recalled.

"I was really proud of that moment. When I saw it in photos, I was like, 'That was me! I did that!"'

The singer is a fan of flamboyant shades and says people should experiment with cosmetics.

"It took me a while to find my perfect shade. I had to go through a lot of frogs to get to the prince," she said.