An All Black win in the Rugby World Cup final will result in widespread celebrations - at Party Central ... and in the bedroom.
A Durex survey done in the past week has found two-thirds of Kiwis expected to have more sex as a result of the Rugby World Cup.
And, if All Blacks can take home the cup, nearly everyone who participated in the survey - 96 per cent - said they planned on celebrating by having sex.
According to the survey 10 per cent of the 350 respondents admitted to having had sex at a big sports tournament in the past.
Just over a third said they'd choose Party Central in downtown Auckland as the best public place for a sexual liaison, with 22 per cent preferring to linger at a stadium after the game for their celebrations.
Adonis Souloglou from Durex said the survey was "another bit of good news" for Kiwis among the excitement of the Rugby World Cup.
"There's so much going on right around the county, it's hard not to get caught up in the exhilaration and emotion of the tournament.
"Obviously we want Kiwis to get the most out of it - whether they are at the game or in the bedroom."
And it's not just good news for the fans either. Seventy-six per cent of respondents believed sports players should have sex in the lead-up to a game if they want to - with 17 per cent stating they should have as much sex as they can to help them perform on the field.
Only 7 per cent believe abstaining from sex was the way to go for all-round performance.