NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

New Zealand named the UK's second most attractive accent

NZ Herald
7 Aug, 2020 12:54 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Cheers Taika Waititi: Researchers said views on accents are largely shaped by perceptions of celebrities speaking with them on TV and in films. Photo / AP

Cheers Taika Waititi: Researchers said views on accents are largely shaped by perceptions of celebrities speaking with them on TV and in films. Photo / AP

Good as gold!

New Zealand has been ranked as the second most attractive accent to people in the UK — coming behind the Queen's Received Pronunciation accent.

It comes after New Zealand accent was rated the sexiest in the world in an extensive poll conducted by Big Travel in April last year.

In a survey, commissioned by dating site harmony, researchers asked 1000 Britons to listen to 40 different voice recordings spoken in 20 dialects and rank them on a scale of 1 to 5 based on various positive traits, including attractiveness.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The sentence read: "In Britain we can expect rain at any time of the year. While winter is wetter than summer, seasonal differences in rainfall are very small."

Received Pronunciation, as spoken by royals and other members of the upper classes, was voted as the most attractive with an average score of 3.34

The accent was found to be strongly associated with intelligence, sophistication and charm.

The Kiwi accent came in second, scoring an average of 3.06, with the suggestion that widespread popularity of Prime Minister Jacinda Ardern helped the New Zealand tongue get such a high ranking.

Advertisement
Advertise with NZME.

Edinburgh was third at 2.91.

In contrast, the Cornish dialect ranked last for attractiveness, with a score of 2.28, although it associated with a good sense of humour.

Spanish and French accents do not fare particularly well either, ranking 18th and 19th respectively for attractiveness.

Researchers said views on accents are largely shaped by perceptions of celebrities speaking with them on TV and in films, with 24 per cent of us judging an accent because of the qualities we associate with them.

Discover more

Travel

The world's sexiest nationalities

24 Feb 02:15 AM
Lifestyle

'Newzild, bro': Kiwi accent rated 'sexiest' in the world

28 Apr 11:08 PM
Entertainment

'NZ accent is not sexy': US talk-show host slams list

02 May 09:22 PM
Travel

Why Lily and Lesina are jealous of Art Green's Argentine experience

16 Mar 05:00 PM

"The Bond Effect" means 26 per cent of people think more favourably of the Edinburgh timbre given actor Sean Connery's accent.

The survey found that one in eight people has gone on a date with someone because they liked their accent.

Rachael Lloyd, relationship expert at eharmony, said: "Accents play a part in our perception of others and sometimes we can't help but be drawn in by a particularly pleasing burr.

"But, it's important to remember that while we might find someone more appealing due to the way they speak, we need to evaluate their core values and personality traits to work out if they are a suitable match.

"Celebrities clearly have an impact on the way we perceive accents with Sean Connery still doing wonders for the Edinburgh accent, whilst the Geordie accent remains popular due to Ant and Dec."

Top 20 accents in order of attractiveness:

Advertisement
Advertise with NZME.

1. Received Pronunciation
2. New Zealand
3. Edinburgh
4. Australian
5. German
6. Yorkshire
7. Irish
8. Glasgow
9. Geordie
10. American
11. Essex
12. Liverpudlian
13. London
14. Manchester
15. Italian
16. Welsh
17. Birmingham
18. Spanish
19. French
20. Cornish

Save

    Share this article

Latest from Lifestyle

New Zealand

Wapiti burger takes Rotorua eatery to Wild Food Challenge final

17 Jun 08:58 PM
Premium
Lifestyle

How to tackle your to-do list if you struggle with executive functioning

17 Jun 06:00 PM
Premium
Lifestyle

Josh Emett and the eclair that became an icon

Sponsored: Embrace the senses

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Wapiti burger takes Rotorua eatery to Wild Food Challenge final

Wapiti burger takes Rotorua eatery to Wild Food Challenge final

17 Jun 08:58 PM

Black Label Barbeque is a finalist in the Monteith's Wild Food Challenge today.

Premium
How to tackle your to-do list if you struggle with executive functioning

How to tackle your to-do list if you struggle with executive functioning

17 Jun 06:00 PM
Premium
Josh Emett and the eclair that became an icon

Josh Emett and the eclair that became an icon

Premium
‘They come at you’: The grandmothers playing rough at a kids’ sport

‘They come at you’: The grandmothers playing rough at a kids’ sport

17 Jun 06:00 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP