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Home / Lifestyle

New York Fashion Week: Tongue-in-cheek ode to corporate America

Herald online
17 Feb, 2011 02:00 AM2 mins to read

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A model wears a creation by Jeremy Scott. Photo / Katherine Lowe

A model wears a creation by Jeremy Scott. Photo / Katherine Lowe

Isaac Hindin Miller reports from the style metropolis on the latest in autumn fashions.

Hats off to Jeremy Scott for putting on an extravagantly hilarious show, proving that fashion isn't all about moody models and serious tailoring.

Sometimes - just sometimes - it's about having a laugh as well.

Besides the spectacle of lurid clashing colours, the pink pig tails and the
faux-fur trimmed booties, there did seem to be a message within: a tongue-in-cheek ode to corporate America - superheroes and super-brands flipped on their heads.

One red tee-shirt read 'Enjoy God' in signature Coca Cola font. Another proclaimed MILK KILLS.

A body con dress came printed with piles of pills - likely the biggest money spinner in this country - while Superman's logo came in reverse, worn by, gasp!, girls with red capes trailing from their shoulders.

Never one to shy away from being too in-your-face, Scott's boys wore spray-on pants with something bulging stuffed down the front. His girls, meanwhile, sported the tiniest silver micro shorts imaginable.

Barbie turned up in a hot pink bikini under a plastic raincoat, as a woman's orgasmic moans screeched from the speakers.

Scott's clothing might not be for everyone, but he does have a knack for getting his point across loud and clear.

And his fans certainly appreciate his efforts - the applause was deafening as he walked the entire length of the runway, handing out winks and high fives to friends and allies along the way.

* For more from Isaac, see isaaclikes.com.

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