Myth busted: Auckland not the land of latte lovers

Survey results shows that Wellingtonians and Cantabrians have overthrown Aucklanders as the country's top caffeine addicts. Photo / Getty Images

The myth that Aucklanders are the nation's top caffeine consumers has been debunked, according to a recent survey.

A newly released Colmar Brunton survey shows not only is Auckland's coffee consumption deemed conservative compared to the rest of the country, but the popularity of the latte is on a vast decline.

Survey results shows that Wellingtonians and Cantabrians have overthrown Aucklanders as the country's top caffeine addicts.

While the humble flat white is the most popular pick around the country, similarities in preference stop there.

Cerebos Greggs country manager Andre Gargiulo said it is no surprise that coffee tastes differ from region to region.

"The survey results reflect what we have seen in our Robert Harris cafes as our franchisees have got to know our customers around the country," he said.

"It's critical to understand customer preferences so we can develop offerings that resonate and cater to their specific tastes."

Colmar Brunton CEO Jacqueline Farman said findings from the survey also show coffee consumption increases with age, with 60 per cent of those aged 40 or over drinking at least two cups a day, compared to 42 per cent of 18 to 39-year-olds.

Woman were also shown to consume less coffee than their male counterparts, with almost a third of women completely abstaining from any caffeine boost.

Most interestingly, based on coffee consumption, marriage seems to be an exhausting venture with only 26 per cent of couples saying no to a cup of Joe.