We look at each piece not as a shirt or a skirt or a jersey, but as an idea - we try to dress the mind first. It's about creating the idea, and giving customers the opportunity to make it part of their lives.
One day a young guy came to World with his mum and bought a suit for his school ball, and then that afternoon a man in his 70s came in and bought the same suit. Being part of a brand that opens people's minds like that is very exciting.
In a way, Vitra is like that too. They say, "This is a great product. You bring what you want to it."
It's exciting that the Auckland Art Gallery is bringing the California Design exhibition to New Zealand. Vitra worked a lot with the Eames brothers and Herman Miller in the United States, and a lot of that flows through. I could almost say that the art gallery is my happy place. Having a place like that in Auckland makes me very proud to be an Aucklander - and not enough Aucklanders say things like that. It's done beautifully, and in a very New Zealand way, but with an international outlook.
This new exhibition is fabulous because it's turning from photographic or painting works and moving into design pieces and furniture. I think it's exciting for people to see these things in an art gallery and think, "Well, actually, a couch can be a beautiful piece of design."
Or, in my case, a small plywood elephant.
- as told to Bronwyn Sell
• California Design, 1930-1965: Living in a Modern Way opens at the Auckland Art Gallery on Saturday.
• Tickets $15 adults, with concessions available.
• Benny Castles will speak as part of a series of events at the gallery.
• See www.aucklandartgallery.com, ph (09) 307 7700.