Millennials are forgoing traditional bridal heels in favour of comfort

The latest bizarre wedding trend was sparked by tennis star Serena Williams, who wore a bespoke pair of Nikes for her wedding to Reddit founder Alexis Ohanian last year. Photo / Supplied

It will certainly lend a competitive edge to a runaway bride.

For today's millennials are increasingly getting married in a pair of blinged-up trainers – forgoing traditional bridal heels in favour of casual comfort for the walk up the aisle, reports Daily Mail.

The latest bizarre wedding trend was sparked by tennis star Serena Williams, who wore a bespoke pair of Nikes for her wedding to Reddit founder Alexis Ohanian last year. And now, there is a flourishing market in bejewelled, embroidered and sequined white leather trainers made especially for brides.

Charlotte Mills, a Manchester-based wedding shoe designer, says she has recently seen a big increase in demand for her bridal-trainer personalisation service, where a pair of the trainers are embroidered with flowers and the bride and groom's initials for £150.

Charlotte Mills, a Manchester-based wedding shoe designer, says she has recently seen a big increase in demand for her bridal-trainer personalisation service. Photo / Charlotte Mills

She said: "Brides want something unique. Many pack them to wear on their honeymoons and love the all-day comfort and fun of them on their big day."

And while bridal trainers are already here, the next big thing – according to Harriet Hampton, manager of bridal store Suzanne Neville's flagship London branch – is wedding gowns with built-in pockets. She said: "The casual luxury trend is growing and if a gown has pockets it can be the absolute clincher."