By comparison, only 15 per cent of women said they try to press extra drinks on their reluctant partners.
The study of 2,000 adults by Drinkaware, an independent body which runs alcohol awareness campaigns, comes as millions of people are trying to stay alcohol-free as part of dry January.
There is growing evidence that going teetotal even for a short period can help lower blood pressure, encourage weight loss and repair previous liver damage.
The survey also found that 40 per cent of men and 15 per cent of women drank more than the safe level of alcohol, which is about 14 units a week. This equates to six pints of 4 per cent beer or six glasses of 13 per cent wine.
But the true figures may be even higher, as many adults underestimate their consumption, as they forget how much they've had.
Elaine Hindal, chief executive of Drinkaware, said: 'We know that couples who are planning a health regime together fare better when they really support each other.'
Joanna Simons, chief executive of Alcohol Concern, added: "It is really important for everyone to understand how much they are drinking, and to be aware of the safe limits when it comes to alcohol.
"Now is a great time to get a bit of help with cutting down your alcohol intake by signing up to our Dry January campaign, and encouraging partners, friends and family to take part too.
"Research shows that even a month off the booze makes a big difference to your health, saves money and helps get rid of those extra Christmas pounds."