Max Quay offers his take on the Instagram life of Max Key. Photos / Instagram
Max Key's glamorous Instagram life may have met its match.
The Prime Minister's son's profile has no doubt been raised by his curated selfies and high end holiday snaps on the social media app.
And it seems his documentation of a lifestyle beyond the grasp of the average New Zealander
has sparked a response from one Kiwi bloke.
Enter "Max Quay", the antithesis to Max Key.
The Instagram account @maxkeybeingme parodies @maxkey_'s adventures and tropical getaways with beauty queen girlfriend Amelia Finlayson.