But leading gastroenterologist Matthew Remedios has labelled the product "medical bulimia" and disagrees with the process.
"You have to wonder what we're doing. I'm not saying it's right or wrong but, as a community, we have finite resources and we are spending it on devices like this."
He said while there is "an exciting number of procedures coming and implantable devices and manoeuvres we can do" he expressed concern over ideas moving from entrepreneurial forums and into the real world "when they aren't being looked at in a research setting with large numbers."
Dr Remedios, who spoke at the Australian and New Zealand College of Anaesthetists conference in Brisbane on Sunday, noted another weight loss treatment, which involves balloons filled with solution and inserted into the stomach as a means to reduce hunger, should also be considered with caution.
And laproscopic sleeves, which require stitching to reduce stomach size, have also not been researched widely enough, he says.
He questioned what the long term implications for laproscopic sleeve procedures will be, asking "What happens at 10 years? Have they kept the weight off? That worries me."
Already, the fact that public hospitals have to fit the bills for botched weight-loss procedures is stirring frustrations, he says.