Models show off the new collection at McWalk.
Photo / McDonald's
Models show off the new collection at McWalk.
Photo / McDonald's
The world's most famous beef burger - the Big Mac - has inspired a new lifestyle collection including bed linen, pajamas, a dog coat and wallpaper.
Snuggle up in your Big Mac duvet.
Photo / McDonald's
The range was launched this week at a "McWalk" fashion show in Stockholm, Sweden.
It follows the success of Big Mac thermal underwear, Adweekreported, - a one-off product that McDonald's Sweden made as part of its sponsorship of the Swedish Alpine and Cross Country Ski Team.
Tights prints with the Big Mac.
Photo / McDonald's
You can order the range from the Big Mac Shop website.
The stunt was part of a global day of hijinks from the fast food chain called imlovinit24 which included gags from McDonald's marketing teams in 24 countries over 24 hours.
Big Mac wallpaper.
Photo / McDonald's
Other highlights included a coffee-cup-shaped ball pit in Sydney, a giant Big Mac jigsaw puzzle in Madrid, a McOrchestra in Vienna and a McBike Thru in Copenhagen.
