NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Matt Heath: Why Lincoln Rd is better than Disneyland

Matt Heath
By Matt Heath
Newstalk ZB Afternoons host·NZ Herald·
30 Jul, 2017 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Lincoln Road became a magical destination for young and old when Steve Braunias ate it. Photo / Dean Purcell

Lincoln Road became a magical destination for young and old when Steve Braunias ate it. Photo / Dean Purcell

Matt Heath
Opinion by Matt Heath
Newstalk ZB Afternoons host
Learn more

Like most New Zealanders I am the best dad in the country and my kids are the most special and important ever. My children's mother is the best mum ever. We love our kids more than life itself. More than anyone loves their kids. Yip, we are the most amazing parents ever.

You probably are too. But great as we all are sometimes we overshoot the mark and end up humiliated.

For my son's birthday last week I booked us into Eventing Banquet at the Green Dragon in Hobbiton, followed by a week snowboarding at Mt Hutt. He was pretty impressed. But not nearly as impressed as he was when I took him to Lincoln Road for lunch on our return.

In fact he was more excited and impressed by Lincoln Road in West Auckland than he was by Disneyland. The trip to Lincoln Road cost about 30 bucks. I'm still paying off Disneyland.

Lincoln Road became a magical destination for young and old when Steve Braunias ate it. I have been reading his life-changing book The Man Who Ate Lincoln Road to my boys at bedtime.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

This from the blurb, 'The discovery that one street in Auckland was lined with 55 food joints -mostly fast food, soaked in fat and salt and good, sweet sugar - got Steve Braunias to thinking: could one man eat the lot in a single year?'.

The result is an epic journey that's gone down better with my kids than The BFG,
Charlie and the Chocolate Factory and all the Potter books combined. It's all they talk about.

Moments after landing back in Auckland from our a ski trip my precious little Barry asks "Dad can we go through the tunnel to Lincoln Road". "No we bloody well can't," I screamed back. "What are you stupid?." "You shut up!" "You shut your face boy."

It was an idiotic request at 10pm at night. But the next day we packed up the car and headed west. He was in awe of the road. Looking out of the car with both hands on the windows and his tongue hanging out like a dog. My heart soared. So cute.

"Dad, dad, the BBQ Hut Nood Les, it's true, dad, they spelt it wrong, dad", "Look, look, La Porchetta, it's in an old Pizza Hut building. The Man Who Ate Lincoln Road ate there when Valentines wouldn't give him his free birthday dinner","'Dad, dad, look, look, that's the Carls Jr with the bad hygiene rating."

Discover more

Opinion

Join me in beer and pie July

02 Jul 05:00 PM
Opinion

Matt Heath: Bring on next big thing

09 Jul 05:00 PM
Opinion

Outsmart your brain for elusive deep sleep

16 Jul 05:00 PM
Opinion

Orange is new black in road cone world

23 Jul 05:00 PM

A positive review from a bottom feeder like me is almost certainly an insult to a proper writer like Braunias. But surely he is our nation's greatest writer.

Reporter Steve Braunias in Lincoln Rd, Auckland, for a feature on fast food. Photo / Doug Sherring
Reporter Steve Braunias in Lincoln Rd, Auckland, for a feature on fast food. Photo / Doug Sherring

I learnt more about New Zealand from The Man Who Ate Lincoln Road than Michael King's The History of New Zealand. Actually my review of that book would be similar to Steve's review of the first Subway on Lincoln Road.

Advertisement
Advertise with NZME.

The Man Who Ate Lincoln Road is compiled from the Herald column of the same name. With added insights and some non-boring footnotes.

I don't know if it was luck or design or bad luck and design but the book hits the key plot points of all great epics.

Its turning points are exactly at the right time. A redemption that brings parts of the first and second act together and like all great tales a heart-wrenching death at the three-quarter mark. How's that for pseudo-intellectual, drunken, book-club-level analysis?.

In conclusion. Bloody good book. Read it. Then if you are an amazing parent like me share it with your kids. It will transform one of the most punishing roads in New Zealand into a magical mystery destination.

To quote my beloved 8-year-old son, "Dad, can you ask The Man Who Ate Lincoln Road to eat Dominion Road?". "No you idiot, didn't you listen? He lives in West Auckland. He's not going to bloody come into town to eat Dominion Road is he?"

Save

    Share this article

Latest from Lifestyle

Premium
Lifestyle

Society Insider: Property titan’s luxury car storage club; Eric Watson’s son launches MDMA business; polo power couple’s fab life

18 Jun 05:00 PM
Lifestyle

Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

18 Jun 06:32 AM
Premium
Lifestyle

How healthy is chicken breast?

18 Jun 06:00 AM

Sponsored: Embrace the senses

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
Society Insider: Property titan’s luxury car storage club; Eric Watson’s son launches MDMA business; polo power couple’s fab life

Society Insider: Property titan’s luxury car storage club; Eric Watson’s son launches MDMA business; polo power couple’s fab life

18 Jun 05:00 PM

Plus, Beauden Barrett's new side hustle.

Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

18 Jun 06:32 AM
Premium
How healthy is chicken breast?

How healthy is chicken breast?

18 Jun 06:00 AM
Premium
I thought I was a ‘moderate’ drinker until I started tracking my alcohol

I thought I was a ‘moderate’ drinker until I started tracking my alcohol

18 Jun 12:00 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP