NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Matt Heath: How to quit social media

Matt Heath
By Matt Heath
Newstalk ZB Afternoons host·NZ Herald·
5 Jul, 2020 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌

Subscriber benefit

The ability to gift paywall-free articles is a subscriber only benefit. See more offers by clicking the button below.

Already a subscriber?  Sign in here
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Want to stop the flood of social media messages? It's easy, says Matt Heath.  Photo / Getty
Want to stop the flood of social media messages? It's easy, says Matt Heath. Photo / Getty

Want to stop the flood of social media messages? It's easy, says Matt Heath. Photo / Getty

Matt Heath
Opinion by Matt Heath
Newstalk ZB Afternoons host
Learn more

COMMENT

'Mark Zuckerberg is the most dangerous man on Earth' - Professor Scott Galloway

Recently, international companies have been pausing their Facebook spends for a number of reasons. Those are the big guys. What about us? How can we the little guys fight back?

If you are disgusted by what social media is doing to New Zealand - pitting us against each other with rage-inducing data mining algorithms of greed - then what can you do as a person?

Well, you could try not looking at your phone the next time you feel like looking at it. Try not doing it once and it might lead to a habit.

Advertisement
Advertise with NZME.

Have you ever found yourself staring at your phone while your children are trying to talk to you? I have. It's not good. But it's easy to fix. When you catch yourself just stop. Any moment is a good moment to reset and zone back in with the people you love.

A recent Vodafone study found 32 per cent of New Zealand respondents admitted to using their phones behind the wheel. Clearly this is a bad idea.

Keep up with the latest in lifestyle and entertainment

Get the latest lifestyle & entertainment headlines straight to your inbox.
Please email me competitions, offers and other updates. You can stop these at any time.
By signing up for this newsletter, you agree to NZME’s Terms of Use and Privacy Policy.

As my dad used to say 'keep your bloody eyes on the road, you idiot'. But it points to a depressing truth. Our devices and the social media on them are so addictive we will risk everything to stare into their void. We are addicts.

Advertisement
Advertise with NZME.

Neuroscientist Dr Judson Brewer, author of The Craving Mind wrote: "Addiction can be defined as continued use, despite adverse consequences. We lose sleep when we check our phones in the middle of the night. We endanger ourselves by driving while texting. We even obsess over social media, ignoring our family members, friends or co-workers."

Social media makes us jealous, angry and unhappy and that's not even the worse of it. The big social media companies aren't just ruining our lives.

Discover more

Opinion

Matt Heath: To dob or not to dob - it's not that tricky

14 Jun 05:00 PM
Opinion

Matt Heath: The one question NZ men need to ask each other

21 Jun 05:00 PM
Lifestyle

Confessions of a 'cat daddy' and why it's such a turn-off

23 Jun 11:07 PM
Opinion

Matt Heath: Want to feel great? Try running in the rain

28 Jun 06:00 PM

They are tearing us apart as a people. These are evil companies, playing us against each other and selling the information from the horror to advertisers.

NYU professor, entrepreneur and the world's leading tech business thinker Scott Galloway put it this way: "What these companies have done is created a business model where the most incendiary, upsetting, controversial, and oftentimes false and damaging things get more oxygen than they deserve because we are a tribal species and when people say things that are upsetting we tend to engage. Engagement equals enrichment. The more rage equals the more clicks equals the more ads."

These foreign social media companies are burning the world to the ground for their own gain. Taking from New Zealand and giving nothing back.

Wouldn't it be cool if we all cut the bastards out of our lives for the good of ourselves and our country? Unfortunately, it's not that easy. We've gone and got ourselves addicted.

Every-time you look at your phone you re-enforce the habit loop making it harder to stop looking. Checking Facebook, flicking through Instagram and reading tweets may give as a brief dopamine hit but every time we scratch the itch it makes us more likely to go back again.

Every visit takes us further away from our lives. Next time you are about to. Try not looking. That's a victory. One little piece of resistance. One back for the good guys.

Advertisement
Advertise with NZME.

Whenever a company buys advertising on social media they are utilising evil data mining to target you.

They didn't buy local. Social media gives almost nothing back to New Zealand. So the least we can do for our country is actively ignore the advertising that pops up on Facebook and YouTube. Look away. That's another little one back for the good guys.

We are so addicted to our devices we will risk it all while driving. We waste the most productive times of our life on social media and drive ourselves crazy doing it. Why? All to make a few foreign sociopaths a lot richer.

If you want to cut back. Try this simple version of Dr Brewer's techniques. Next time you feel like checking social media- don't. Don't go there as often as you can. Because every time you don't do what they want you to do you loosen their addictive grip on you just a little.

You weaken the neural pathway that sends you to them. If you don't go to your phone 100 times you may just break free. That would be a huge victory for the good guys. You could use the time you gain doing good for yourself, your work, your family and your country.

Keep your bloody eyes on the road, you idiot.

Subscriber benefit

The ability to gift paywall-free articles is a subscriber only benefit. See more offers by clicking the button below.

Already a subscriber?  Sign in here
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Lifestyle

Travel

What the inaugural Jetstar flight from Hamilton to Sydney was really like

16 Jun 08:16 PM
Lifestyle

The rise of Synthony: Behind the scenes with DJ Dick Johnson

16 Jun 05:00 PM
Premium
Lifestyle

Advice: My partner will only sleep with me if I buy her gifts. Am I being used?

16 Jun 06:00 AM

It was just a stopover – 18 months later, they call it home

sponsored
Advertisement
Advertise with NZME.
Recommended for you
Fiji Drua coach to lead Tauranga rugby team
Bay of Plenty Times

Fiji Drua coach to lead Tauranga rugby team

16 Jun 08:34 PM
How one second made the difference in teen's fatal crash with bus
New Zealand

How one second made the difference in teen's fatal crash with bus

16 Jun 08:33 PM
McLaren’s internal scrap for glory: Three things from the Canadian GP
Formula 1

McLaren’s internal scrap for glory: Three things from the Canadian GP

16 Jun 08:30 PM
What the inaugural Jetstar flight from Hamilton to Sydney was really like
Travel

What the inaugural Jetstar flight from Hamilton to Sydney was really like

16 Jun 08:16 PM
Why exploring NZ's rich Māori heritage is a must-do
Travel

Why exploring NZ's rich Māori heritage is a must-do

16 Jun 08:00 PM

Latest from Lifestyle

What the inaugural Jetstar flight from Hamilton to Sydney was really like

What the inaugural Jetstar flight from Hamilton to Sydney was really like

16 Jun 08:16 PM

International flights returned to Hamilton for the first time since 2012.

The rise of Synthony: Behind the scenes with DJ Dick Johnson

The rise of Synthony: Behind the scenes with DJ Dick Johnson

16 Jun 05:00 PM
Premium
Advice: My partner will only sleep with me if I buy her gifts. Am I being used?

Advice: My partner will only sleep with me if I buy her gifts. Am I being used?

16 Jun 06:00 AM
How many have you tried? Auckland's new Top 100 Iconic Eats named

How many have you tried? Auckland's new Top 100 Iconic Eats named

16 Jun 04:30 AM
Sponsored: Embrace the senses
sponsored

Sponsored: Embrace the senses

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP
search by queryly Advanced Search