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Home / Lifestyle

Make-up guru challenges beauty-lovers to elevator make up challenge

By Charlie Lankston and Chloe Castleberry
Daily Mail·
21 Jul, 2018 09:05 PM6 mins to read

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The mogul competed in the challenge herself. Photo / Instagram, Hudabeauty

The mogul competed in the challenge herself. Photo / Instagram, Hudabeauty

Quickly doing your makeup is no easy task and thanks to makeup artist and founder of Huda Beauty, Huda Kattan, you can finally be recognised for your efforts.

The 34-year-old make-up guru and influencer recently invited her followers and fans to take part in the #elevatormakeupchallenge, a new viral beauty trend that involves people trying to do their make-up as quickly as possible while in a moving elevator - so they can look glam by the time they reach their floor.

But the best part isn't simply taking part in the challenge but Huda also announced she'll be giving away $5,000 the person with the best #elevatormakeupchallenge video.

According to a press release, the money given to the lucky winner will go toward a make-up scholarship, training course or charity of their choice.

And for the chance to win, all applicants have to do is complete and film your full-face make-up in time (from bottom to top floor) and upload your video to Instagram using hashtag #elevatormakeupchallenge between July 17 and July 27.

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Huda will be choosing three finalists, who her followers will get the chance to vote for on the blog www.hudabeauty.com on July 28th and the finalist's video with the most votes will win the giveaway.

She even challenged herself to the task and shared the results in a video posted to her Instagram.

She captioned the clip: "Okay guys! So I love challenges and I thought it would be so much fun to create one in an elevator!!"

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"So here it is I recently challenged myself to do a full face of make-up, literally - from 0 to 100, while taking the elevator to our offices. Surprisingly, I kind of did it with lashes!"

Naturally, fans were quick to commend Huda her speedy make-up application skills and share how excited they were to take part in the challenge.

One person wrote: "Omg this is so fun and you did it so amazingly" while another person said: "I love you so much you keep everything so real. This will be the only challenge I'll be doing just for you."

And others said how they were now on a mission to find the tallest building out there to complete the challenge.

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One comment said: "Note to self, find tallest building to complete this challenge" and another person wrote: "Heading to the Empire State Building now."

It has been a busy few months for makeup mogul Huda, who launched her own Facebook Watch series - Huda Boss - at the start of the summer, along with her sister Mona.

The reality TV-style show follows the daily lives of both sisters, both in a professional and personal capacity, charting how they balance their hectic jobs working at the helm of Huda Beauty with their commitments at home.

Speaking to DailyMail.com about the launch of the series, Huda confessed that there were times during filming when she felt like she would buckle under the pressure of spinning so many plates at once.

"It was really difficult at times," she explained. "There was just so much going on, and there were a few times when I thought, "I just can't do this."'

However, looking back at the show they have created, the businesswoman says she is thrilled to have had the opportunity to show the world what life is really like while running a successful brand.

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"It is sometimes made to seem like the only way a woman can get things done as a boss is if she is a b***h,' Huda noted. 'And I am so grateful to show that just isn't the case.

"It is possible to be a successful boss, and a wonderful friend, and a loving family member all at once. Success is hard, but there are so many ways of going about it that don't involve women falling into stereotypes and tearing each other down."

And it was that idea of empowering others that led the beauty lover to launch her latest online challenge, giving her fans and followers the chance to fund their own dream in the future.

However, while unique, Huda's concept is not the first makeup challenge taking root among cosmetics-lovers because in 2016, the 100 layers challenge started, which saw people apply 100 layers of beauty products such as lipstick, foundation and nail polish.

Other unique makeup challenges include the blindfolded make-up challenge, the five minutes makeup challenge and the no mirror makeup challenge.

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