It would be easy to chalk up the success of the dating app to functionality, mobility and ease, but what about its reawakening of the imagination?
Dreamspaces
Dating apps provide users with the ability to dream, to fantasise, to construct a person and an imagined story based on limited information. We open the app with a series of beliefs about who might make for our perfect match. Athletic, committed, creative, respectful, passionate, educated, age-appropriate (or inappropriate) … and then we interpret.
Consider what you are supplied with: a few profile pictures and a brief description. Information is limited; gaps need to be filled.
A photo taken with an adorable chocolate Labrador. Is he an animal lover – and therefore dependable? Holding a cocktail in a party dress with a friend. Does she enjoy her social life – and so is she fun to be around? On the beach: they must love the outdoors.
From there, we springboard into interpreting other prompts and creating a narrative. You're imaging an afternoon spent at the dog park (with the chocolate lab and your cavoodle – they would be the best of friends); an evening at the latest bar sipping the newest drink; a swimsuit, board shorts and a towel haphazardly flung over a balcony in the memory of a day spent at the beach.
And while you are imagining your potential match, they are imagining you, too.
Swipe right, and start a DM chat, and our intrepid interpretation of the other person and potential intimacy continues. The ghost of an imagined relationship has begun to haunt us.
Go on, ghost me
"Hauntology" was coined by philosopher Jacques Derrida to refer to the return or persistence of elements from the past, as in the manner of a ghost.
Dating apps allow the user to mobilise hauntological recollections from a previous relationship, a movie, a novel, or an idea.
The virtual digital space is the perfect location for such hauntologies. You might think there is another person on the other side of the app, but we can also consider them to be a ghost.
It's easy to understand why dating apps are so popular. Their mobility makes them easy to use; users are in control of their selection of potential matches.
Tinder founders Sean Rad and Justin Mateen say the design takes "the stress out of dating", and the game-like quality of the app creates less emotional investment.
But the imagining constitutes a significant emotional investment. Studies have shown imagined occurrences have similar, if not the same, impact as reality.
Despite the lack of a face-to-face interaction you might find yourself intensely linked to your ghost. But will your ghost match the actual person when you meet them face-to-face for the first time? Will the two converge, or will there be an unbearable space between?
Awareness is half the battle. When you're next flicking through potential matches on a dating app, be conscious of how far you're taking your digital imaginings.
You can aim to keep them in check, or you can consciously let them spiral – in the knowledge of the notion you might be falling for a ghost.
Researchers at Western Sydney University are looking for Bumble and Tinder users aged between 18 and 35 living in New South Wales to investigate dating apps and gender roles. Click here for more information and to register.
This article is republished from The Conversation under a Creative Commons license. Read the original article.
