Cats are typically seen as low maintenance compared to canine pets, but this is not necessarily the case, according the the survey.
A quarter of dog owners said their pet was high maintenance, while more than half of cat owners thought their cat missed them during the day.
"We often have this idea that people who own cats are high-maintenance, independent individuals. Similarly, we think of dog owners as being really social and dependent on others' company due to the recreational nature of owning a dog. The results we've uncovered show that it's not so clear-cut," said Beth Bryant, a spokeswoman for Purina New Zealand who commissioned the survey.
Like their owners, pets had very individual personalities, the survey found, but many owners saw similarities between themselves and their cat or dog.
More dog owners thought their pet reflected the kind of person they are, while more cat owners thought they looked like their pet.