Lonely Heart's winter range is based around a 'group of Catholic schoolgirls taken in by a cult of Russian cave-dwellers'. Photo / Supplied
Lonely Heart's winter range is based around a 'group of Catholic schoolgirls taken in by a cult of Russian cave-dwellers'. Photo / Supplied
Traditional runway shows may be typical at NZ Fashion Week but two local labels have turned to film for this year's presentations.
Nom.d will present a seven-minute film directed by costume designer and film director Kirsty Cameron at SkyCity Theatre this morning, and Lonely Hearts held a screening of theirfilm on Monday night.
Directed by Tim Van Dammen, it showcased the winter range called What Is Your Damage?, which Lonely Hearts' Steve Ferguson explains is based around a "group of Catholic schoolgirls taken in by a cult of Russian cave-dwellers".
It is one of their best yet, featuring plaid prints, blazers, polka dot prints and possum fur jackets.
The eerie, almost dream-like short was filmed at North Head in Devonport. Ferguson says it "captures our cave-dweller cult during their cleansing and enlightening ritual".
While the cynical reaction to the influx of films is that it's cheaper than doing a show, Ferguson says the Lonely Hearts team's ideas "couldn't possibly be replicated in a catwalk show format".
You can watch the film at www.myhartboutique.blogspot.com.
