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Home / Lifestyle

Kylie Jenner 'trademarked baby Stormi's name early in pregnancy'

Daily Mail
24 Feb, 2018 04:01 AM3 mins to read

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Kylie Jenner. Photo / Getty Images

Kylie Jenner. Photo / Getty Images

Kylie Jenner has revealed her latest makeup collection saying she was inspired by her newborn daughter Stormi.

But Jenner reportedly chose and trademarked the name months before she gave birth, so she could cash in on the moniker, reports The Daily Mail.

The 20-year-old took to Instagram on Thursday to unveil the new line, called "The Weather Collection".

View this post on Instagram

πŸ’› @kyliejenner wearing the new #WeatherCollection Glitter Eyes in Violet Moon and Twinkle Twinkle and Nightfall matte traditional lipstick on the lips πŸŒ’βš‘οΈπŸ“Έ @jamienelson6

A post shared by Kylie Cosmetics (@kyliecosmetics) on Feb 22, 2018 at 5:29pm PST

A source told The Sun: "Kylie's been dreaming up baby names for around two years – as her best friend said in the pregnancy video, she's wanted to be a mom forever.

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"A new make-up range was already in the planning when she found out she was pregnant, so the idea came together over the pregnancy and when Kylie chose the name Stormi it was really early on.

"She had to decide months back what name she wanted so they could start working on the packaging and the theme for the new line."

View this post on Instagram

@kyliejenner wearing the Calm Before the Storm Palette and Flash Lip Gloss ⚑️ #WeatherCollection Feb 28 3pm pst πŸ“Έ @jamienelson6

A post shared by Kylie Cosmetics (@kyliecosmetics) on Feb 22, 2018 at 3:43pm PST

The Keeping Up with the Kardashians star unveiled the new releases in an Instagram video, as she proudly showcased two colourful palettes called, "Eye of the Storm" and "Calm before the Storm."

In one stunning selfie, Kylie showed off her latest Glitter Eyes duos, with a shimmering navy blue shade called Violet Moon swiped across her lids.

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⚑️ The Weather Collection ⚑️ Launching Feb 28 3pm pst. Check out my stories to see a closer look πŸ’› @kyliecosmetics pic.twitter.com/TWb0AokjnY

— Kylie Jenner (@KylieJenner) February 23, 2018

Her flawless skin was only further highlighted by a deep matte black shade on her lips, likely her new lipstick colour Nightfall.

Darling creamy eyeshadow duos were packaged alongside new matte lipstick packages in the lightning-themed navy blue case.

Vibrant yellows and holographic tones were plastered across the palettes which featured her moniker in bold lettering.

View this post on Instagram

Calm Before the Storm Palette ⚑️ A unique mix of matte and metallic shades, perfect for creating a pretty pastel eye look πŸ‘€ 02.28 #WeatherCollection

A post shared by Kylie Cosmetics (@kyliecosmetics) on Feb 23, 2018 at 4:19pm PST

Matriarch Kris Jenner recently revealed in an interview with CNBC that Kylie's cosmetics company made $420 million in sales throughout the last 18 months.

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Kris also confirmed that the company is entirely self-funded by Kylie and "doesn't have any investors."

Kylie stayed secretive about her first pregnancy until revealing an adorable video on Instagram detailing the months leading up to the little girl's birth, including sweet tributes to Stormi's father Travis Scott, 25.

Jenner and Scott reportedly began dating in April 2017 after being spotted at a Coachella party following her split with Tyga just a few weeks before.

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