KFC trolls Instagram influencers with hipster Colonel Sanders

"At Joshua Tree and feeling so spiritually awake." Photo / Instagram

KFC has introduced a new (and improved?) version of Colonel Sanders, who's now a hispter social media influencer.

The fried chicken brand's new social media campaign is a parody of Instagram influencers and includes a CGI version of Colonel Sanders, looking hot and spicy in a whole new way.

He's got the trendy specs, a nicely combed beard and has shed a few kilos (and also seems to have lost a number of years).

Super-slick looking Colonel Harland Sanders has a new Instagram bio, which says he is a "Virtual Influencer", "chasing the dream".

He even got some sweet ink on his now chiseled torso.

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Check it out, fried chicken fam. Not only did I turn myself into a digital, computer-generated influencer, I also got some ink. The one and only @misterctoons gave me this amazing tattoo. I feel like I am both the canvas and inspiration for this beauty. Always try to inspire like I do when I’m making amazing fried chicken. Inspiration is part of my #secretrecipeforsuccess. Stay tuned to my IG to see more from my virtual life, and I’ll also be dropping some wisdom that I call the #secretrecipeforsuccess to help you achieve your dreams. #secretrecipeforsuccess #likeminded #friedchicken #friedchickentattoo  #entrepreneur #behindthecurtain #keys #respect #inspiration #positive #positivethoughts #artistatwork

A post shared by Kentucky Fried Chicken (@kfc) on Apr 8, 2019 at 9:05am PDT

His revamped Instagram feed features everything you'd expect from an Insta celeb, including, of course, a photo of him on a horse, "connecting with nature".

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Feeling so connected to nature by being on this horse in Kentucky. You have to find things that connect you. Whether it’s to other people or a place or another spirit like a horse. You always have to find the connection. Connection is a big part of the #secretrecipeforsucccess. Also, I need your help naming this horse. Give me some suggestions in the comments for this horse spirit. #secretrecipeforsuccess #horse #aspiretobeonahorse #aspiretomore #aspirational #friedchicken #advice #success #entrepreneur #behindthecurtain #keys #respect #inspiration #positive #positivethoughts #artistatwork #horsesofig #friedchickenfam #horsepower

A post shared by Kentucky Fried Chicken (@kfc) on Apr 10, 2019 at 9:01am PDT

He's also not ashamed to talk about his beauty routine and the importance of "self-care".

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#ad Self-care is really important. It’s a cliche, but it’s true that when you look good you feel good. And @oldspice definitely helps me look good and feel good. I use Moisturize with Shea Butter Body Wash ’cause #menhaveskintoo. Then I use beard oil to get my beard luscious and patently Colonel. Take some space for self-care, so you look good, then you feel good, then you are more good with yourself, then you can go get your dreams. Like starting an international series of chicken restaurants. Small things like self-care have a huge impact on beard confidence and beard look, which has a huge impact on your goals. That’s why self-care is such an important part of the #secretrecipeforsuccess and it will help you achieve your goals too. #beardhealth #protip #ad #selfcare #beard #taketimeforyourself #artistatwork #lookgoodfeelgood #thisishowyoudoit #friedchicken #advice #success #entrepreneur #behindthecurtain #keys #respect #inspiration #positive #positivethoughts #artistatwork #grooming #clean #shave #mensgrooming #virtualcolonel

A post shared by Kentucky Fried Chicken (@kfc) on Apr 11, 2019 at 3:13pm PDT

"Self-care is really important. It's a cliche, but it's true that when you look good you feel good," he says in a post, advertising beauty products for men.

"Take some space for self-care, so you look good, then you feel good, then you are more good with yourself, then you can go get your dreams. Like starting an international series of chicken restaurants. Small things like self-care have a huge impact on beard confidence and beard look, which has a huge impact on your goals. That's why self-care is such an important part of the #secretrecipeforsuccess and it will help you achieve your goals too."

The colonel is also hanging out with the cool kids now. His latest post shows him with rock band Portugal The Man.

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Yo! I had @portugaltheman at my studio to hear the tracks I’ve been pouring my heart into. After a million emails and calls to their manager, they finally came. You have to be relentless sometimes. ’Cause then once you get the thing you want, you have an awesome band in your studio giving you amazing reviews like, “I mean, for a guy who makes fried chicken and is just gonna put this up on the Internet, it’s okay, I guess.” Being relentless is a big part of my #secretrecipeforsuccess. #focused #lockedin #music #beats #blessed #friedchicken #advice #success #entrepreneur #behindthecurtain #keys #respect #inspiration #positive #positivethoughts #artistatwork #musicmyobsession

A post shared by Kentucky Fried Chicken (@kfc) on Apr 13, 2019 at 1:59pm PDT

All part of his #secretrecipeforsuccess, he says.