Jamie Oliver has called for a Singapore-style ban on chewing gum in public after accusing people who spit out the sticky residue of making Britain look like a "bomb site".
Writing a personal manifesto to make Britain a "healthier, happier, cleaner place to live" for the Independent's website, the campaigning chef turns his sights on those antisocial elements gumming up the nation's streets.
"I'd ban chewing gum until they can invent one that doesn't make every street in Britain look like a bomb site," writes the restaurateur, in a mission statement that includes age restrictions on energy drinks and measures to encourage breastfeeding, including a ban on adverts for follow-up formula.
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Oliver's plea to end gum-infested streets and public transport echoes measures taken in Singapore in 1992. A ban was introduced after vandals prevented doors on the country's new mass transit railway system from opening by sticking gum over the sensors.
It is believed 28 million Britons chew gum, spending 400 million ($785 million) a year. There are estimated to be 250,000 pieces of old chewing gum caking Oxford St in central London. The annual clean-up bill on the nation's streets has been estimated at 150 million.