NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

'It's time to quit mummy blogging, for the sake of my children'

By Darlena Cunha
Washington Post·
21 Mar, 2018 12:31 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

When Darlena Cunha saw her children craving attention online she knew it was time to stop. Photo / Getty Images

When Darlena Cunha saw her children craving attention online she knew it was time to stop. Photo / Getty Images

"Mum, how do all these people know me?"

It was near the holidays three years ago when my children started realising they lived their lives in the public sphere.

I had been blogging since they were toddlers, starting back in 2010, when blogging was still a trend, still a viable option for stay-at-home mums trying to reclaim their identities while also reaching a community of like-minded, sympathetic individuals.

By the time my twins were 6, my daily writings had attracted a modest - but sizable, in the smallest sense of the word - following. People were starting to share my work beyond my circles.

I had a few memes go viral. I had a few essays make the rounds on news aggregation. I was not a big deal. My kids thought I was. They thought they were.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

One of them, on that fateful day in mid-November 2014, picked up my phone after I had uploaded a picture of a first lost tooth.

The likes and comments were pouring in. Mums and blog audiences are nothing if not supportive of these small milestones (so long as everyone obeys the unspoken rule: no poop).

She was thrilled. All of these people, virtually lining up to stare at her face. Soon the kids were asking me to share videos, jokes, close-ups, action shots. They wanted to show off for my audience. They wanted followers and subscribers and likes and comments before they even knew what the internet was.

Advertisement
Advertise with NZME.

Most mummy bloggers who give it up (which is most mummy bloggers) cite their children getting older and the need for more privacy. Suddenly it feels as if we are violating their personhood, because as babies become toddlers and toddlers become bigger kids, our sense of ownership over them lessens.

At first, they seem like simple extensions of ourselves, so that writing about them is like writing about us, showing them is showing ourselves. We feel like we have a right to them, like our consent is their consent.

That feeling fades for most parent bloggers, and they start to question not only continuing to cash in on their struggles as parents and their kids' struggles as kids, but also to question having written anything about them ever. I questioned the same things, but for different reasons.

I was not worried about my girls being hurt or offended or angered at their lives on public display. Instead, I was worried I stripped them of the boundaries they needed to feel those feelings in the first place.

Discover more

Lifestyle

Would you try 'urine therapy'?

28 Feb 09:12 PM
Lifestyle

Blogger dropped from L'Oréal over skin issues

11 Mar 01:28 AM
Lifestyle

Behind Instagram's bizarre eyebrow trend

17 Mar 07:43 AM
Lifestyle

Kiwi weight-loss blogger reveals heavy secret

20 Mar 08:03 AM

As a female writer on the internet, no one knows more than me the intense danger that comes from being in the public sphere, even if you are simply living your life. People sometimes do not like that. People who can threaten and cajole and hurt and insult. People who could come for you, if you say the wrong thing or give too much information.

When I was growing up, AOL chat rooms were just becoming a thing, and my mother instilled a fear in me so strong, that even today, as a freelance writer who has received death threats on social media and in my email, I have never visited a chat room like that.

I grew up understanding, perhaps in an exaggerated fashion, the dangers the internet could hold, and I need to pass that on to my girls. Not just stranger danger - I would hope I have enough parenting finesse to wade those treacherous waters - but the blurred line between virtual and real. The amounts of information that are appropriate for strangers on the internet to know.

My children have seen my following, and they have seen how we interact. To them, these people represent the entirety of the internet. We are all happy mum-like figures, sharing pictures and stories and good times.

The internet seems like a big playroom to them. No matter how much I pay lip service against that idea, as long as I was thrusting them into that space, they were going to do what I did, not what I said.

If Mummy thinks the internet is a safe place for their lives to unfold, then it must be so.

Advertisement
Advertise with NZME.

They had no fear, no safety guards in place. Now that my children are 9, when they want to play online games, they have to know what they can share and what they must not. As kids who have lived in a safe world, thus far, it is beyond their capability to understand that not everyone is as they seem on the internet. And it remains my job to protect them.

I did not quit mummy blogging to preserve their autonomy and grant them the privacy they deserve as independent human beings. They would give me their consent to continue in a heartbeat. Being public does not bother them at all. And that is why I quit.

Not to preserve their privacy but to salvage their desire for such privacy so that as they become adults there is something there to preserve at all.

Save

    Share this article

Latest from Lifestyle

Premium
Lifestyle

For the love of bread: Why Orewa locals are queuing up at Romeo's

05 Jul 02:01 AM
LifestyleUpdated

From the beat to the beauty pageant: West Auckland cop named Miss Universe NZ

05 Jul 01:00 AM
Lifestyle

School holidays dragging on? Try this fun kitchen activity for kids

05 Jul 12:00 AM

Sponsored: Get your kids involved in your reno

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
For the love of bread: Why Orewa locals are queuing up at Romeo's

For the love of bread: Why Orewa locals are queuing up at Romeo's

05 Jul 02:01 AM

Diogo Riedi's grandmother taught him to make bread in a wood-fired oven in Brazil.

From the beat to the beauty pageant: West Auckland cop named Miss Universe NZ

From the beat to the beauty pageant: West Auckland cop named Miss Universe NZ

05 Jul 01:00 AM
School holidays dragging on? Try this fun kitchen activity for kids

School holidays dragging on? Try this fun kitchen activity for kids

05 Jul 12:00 AM
Boss Babe to Bali bride: Iyia Liu’s $120K clifftop nuptials

Boss Babe to Bali bride: Iyia Liu’s $120K clifftop nuptials

04 Jul 11:00 PM
Sponsored: Why heat pumps make winter cheaper
sponsored

Sponsored: Why heat pumps make winter cheaper

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP