'It's a dark but happy place' — Victoria Beckham comes under fire over slogan T-shirts

Fans have criticised the slogan, suggesting that it isn't appropriate in light of current discussions about mental health. Photo / Getty Images

Victoria Beckham has come under fire over her 'It's a dark but happy place' slogan T-shirts — with fans suggesting it makes light of mental health issues.

The fashion designer's eponymous label is currently selling T-shirts and sweatshirts, priced at £95 (NZ$184) and £175 (NZ$337) respectively, featuring the slogan on its website.

However, Facebook users have criticised the slogan, with one suggesting it was a "p*** take of depression", the Daily Mail reports.

View this post on Instagram

Sun’s out for a moment! Presenting my #VVBAW18 collection today x VB #DarkButHappyPlace victoriabeckham.com/victoria-victoria-beckham/

A post shared by Victoria Beckham (@victoriabeckham) on Feb 20, 2018 at 5:28am PST

Victoria, 44, has previously shown off the tops on her Instagram page, linking the slogan to her love of sunglasses.

Unveiling her new T-shirts in February, she wrote: "You could say I'm slightly obsessed with sunglasses?! Wearing glasses all the time, I like to say I'm in a dark but happy place.

"My exclusive new VVB tee available at my website and 36 Dover St, London x VB."

Image / Facebook

After attending the royal wedding in May, Victoria shared a snap of herself in one of the slogan sweatshirts from the range, appearing to reference criticism that she didn't smile on arriving at Windsor Castle.

She captioned the picture: "When you're smiling on the inside... As the sweatshirt says!!

"Let your sweatshirt do the talking — get yours now exclusively at my website and #VBDoverSt x VB #DarkButHappyPlace".

View this post on Instagram

When you’re smiling on the inside 😂😂😂 As the sweatshirt says!! Let your sweatshirt do the talking - get yours now exclusively at my website and #VBDoverSt x VB #DarkButHappyPlace

A post shared by Victoria Beckham (@victoriabeckham) on May 24, 2018 at 11:53pm PDT

However, fans have since criticised the slogan, suggesting that it isn't appropriate in light of current discussions about mental health.

Under a sponsored Facebook post advertising the range, one person commented: "[P]lease tell me I'm not the only one who thinks this slogan is a bad one!"

Facebook users suggested that the slogan made light of mental health issue. Image / Facebook

Another posted: "I'm a bit confused as to why this is on clothing, especially when there is a massive mental health campaign right now."

Meanwhile, one Facebook user commented "Sounds like a bit of a p*** take on depression", before adding "Terrible ad".

MailOnline has contacted a representative for Victoria Beckham for comment.