A lot of bizarre trends have cropped up in 2017, so it shouldn't really come as a surprise that the latest casualty is the humble Christmas tree.
Apparently displaying your tree the way nature intended is no longer good enough: you've got to turn it upside down to be considered hip this year.
Don't let physics stand in your way, or the fear of pine needles raining down on you. Because with beauty comes sacrifice, right?
The trend was first spotted in 2016 after a San Francisco shopping centre hung a giant Christmas tree upside down from the ceiling, much to the joy of Instagram-savvy millennials.
Bizarrely, it took off and the hashtag #upsidedownchristmas tree was trending in no time.
Even London's conservative Claridges Hotel has jumped on board with an inverted Christmas tree, designed by none other than Chanel's Karl Lagerfeld.
In case you were wondering how one might go about watering the tree because, well, gravity, or were concerned about pine needles falling on your head, there's an artificial version available, of course.
Australian homeware company Balsam Hill designed the upside down tree especially for those living "down under". However, the trending tree will set you back nearly $1000.
"Designed for the Land Down Under, where Christmas can mean a roast turkey as much as it means a seafood feast on the barbie, our Upside-Down Christmas Tree allows you to have a holiday celebration as unique as Australia's Christmas traditions," the Balsam Hill website reads.
As enamoured as folks are on Instagram, over on Twitter, people aren't so impressed, with one stating the trend makes "the baby Jesus cry" and another blaming Donald Trump for turning yet another thing in the world upside down.