If visitors attempt to view pages bearing other rumoured names - including Arthur and Alexander - the website simply presents the message "Page Not Found".
The identical appearance of the Albert page when compared to George's may provide the strongest clue yet as to the impending announcement.
Since the prince was born on Monday, William has stoked anticipation, promising well-wishers: 'You'll find out soon!'
But today at the central London sports centre he said that a name is still being decided upon.
There has been a flurry of royalist enthusiasm online as the public eagerly await the announcement.
As Twitter users float names from Freddy to Princey McPrinceface, the anticipation has reached fever pitch.
Other ideas suggested include naming the prince after a character from the hit US sitcom Friends as well as Crumpet and Baby McBaby Face.