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Home / Lifestyle

Is this the most hipster Father Christmas ever?

Daily Telegraph UK
21 Dec, 2016 10:15 PM3 mins to read

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Santa has had an upgrade this year in the form of Hip Nic. Photo / Instagram / mo_moustache

Santa has had an upgrade this year in the form of Hip Nic. Photo / Instagram / mo_moustache

Like everything else in the world, from burgers to Shakespeare, Christmas has had a hipster makeover. The round Father Christmas we all know and love has had an upgrade, resurfacing in the form of French male model Philippe Dumas.

Gone are the rosy cheeks, chubby waist, wild beard, and even the reindeers (replaced with a stylish red motorcycle), to make way for 'Hip Nic', who looks more like the type of person you'd find strolling around Shoreditch than what we've come to expect from Saint Nick.

This is him here:

View this post on Instagram

Psssst ! M. Moustache vous offre la livraison via TNT jusqu'au mercredi 21 décembre ! Enfilez donc votre costume de Père Noël et rendez-vous sur notre site. #noel #noel2016 #perenoel #christmasiscoming #christmas #christmasgifts #santaclaus #santa

A post shared by M. Moustache (@m.moustache) on Dec 18, 2016 at 11:39am PST

Deviating from tradition, Hip Nic won't invite you to sit on his lap - an action that loses some of its Christmas charm without the jovial, rotund Santa Claus behind the request. Instead, he'll be on hand to take a festive selfie and tell you about the merits of beard oil.

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Dumas, a 60-year-old who made headlines earlier this year after a Reddit post of images of him went viral, has been delighting the inner children of grown adults in his Canary Wharf Grotto, which features turntables and neon graffiti.

He was invited to the financial hub after research from the Canary Wharf Group revealed that 76 per cent of Londoners believe Christmas just isn't the same once you grow up. Hip Nic's role, then, is to give people a reason to get "excited about Christmas again."

And Hip Nic isn't the only modern Santa doing the rounds this Christmas, as more and more hipster versions of Father Christmas have begun cropping up all over Instagram.

View this post on Instagram

This is probably my favourite portrait I've taken of @dumphil for @canarywharflondon #editorial #model #beard #bearded #santa #christmas #photographer #photo #portrait

A post shared by Nunzio Prenna (@69drops) on Dec 16, 2016 at 6:22am PST

View this post on Instagram

Thursday is your last chance to visit with Portland Hipster Santa - don't miss out! 🎅🏼http://bit.ly/2gUwliT #portlandhipstersanta #hipstersanta

A post shared by Pioneer Place (@pioneerplace) on Dec 19, 2016 at 12:11pm PST

View this post on Instagram

Cooper's first-ever photo with Santa is, of course, Hipster Santa. #santa #christmas #hipster #hipstersanta

A post shared by Jeff White (@jeffswhite) on Dec 17, 2016 at 1:52pm PST

View this post on Instagram

Christmas 2016 🎄🎅🏼 #DTphx #phoestivus #liveauthentic

A post shared by Julie Corley (@julie_corley) on Dec 17, 2016 at 10:50am PST

View this post on Instagram

Hey @roaminggnome ... you ain't got nothin on #Santa. @nomad.newyork #nyc #homefortheholidays #boozysanta #dondeestamyelves #roaminggnome #nomadbar @shinestythreads #socialsanta #hipstersanta #freedrinksbecauseimsantadamnit #santasthirsty

A post shared by David Beahm (@davidbeahmtoo) on Dec 14, 2016 at 7:24pm PST

View this post on Instagram

Happy Holidays from #HipsterSanta at @DowntownPhoenix, AZ @Phoestivus Market #phoestivus2016 Picture by: @laurenthepotter_

A post shared by BICYCLE NOMAD™ (@bicycle_nomad) on Dec 11, 2016 at 2:44pm PST

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