Is Kanye West ripping off customers at his The Life of Pablo pop-up stores?

Has Kanye been caught out by fans buying what they thought was exclusive Pablo merchandise? Photo / Getty

Fans of Kanye West's clothing line queued for hours to nab something from his The Life of Pablo pop-up store in London.

But they've been left feeling ripped off following news that what they paid US$92 for was picked up by Kanye for just $2.

I wonder how much Kanye’s LDN tee is selling for.

It’s literally printed on a Gildan stock tee, w/ standard label pic.twitter.com/TkLQwUFAeV

— James Nelson (@YoNelson) August 19, 2016

One angry customer told The Sun, he felt duped by the rapper-turned-designer.

"I queued up for hours to get in to Kanye's shop and I was so excited to get one of the limited edition London T-shirts," he said.

"However, I'm not so excited about my purchase now I know it's basically a cheap T-shirt with a print. I'm gutted, to be honest."

American fans also shared their disappointment on Twitter, with one tweeting: " "We are here, p***ed the #KanyeWest #pablo Clothing is cheap fabric, what a rip off, wasted time."

Wow Kanye really finessed y'all. Paying $75 for a gildan tee?? Couldn't be me 😁

— Dev (@Dmccarthy_6) August 20, 2016

At least one punter saw a silver lining in the fiasco for those who may not have made it to the exclusive stores in time.

So in theory I could buy a Gildan white tee, print words on it and I'll have a Kanye exclusive

— TMC 🏁 (@traavvvv_) August 19, 2016