NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Introducing the $300 'towelkini': A towel and bikini in one

By Rhian Deutrom
news.com.au·
23 May, 2019 08:50 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The bizarre new trend combining two beach essentials has left many unconvinced. Photo / Instagram

The bizarre new trend combining two beach essentials has left many unconvinced. Photo / Instagram

Towels are a useful and necessary part of everyday life, performing absorbent functions like drying us off after a shower, mopping up spills, or acting as a little mat to lie on at the beach.

The towel is the undisputed hero of the linen cupboard — it's there when you need it the most and serves the household quietly and loyally.

But now the world has been forced to reconsider the humble towel's role in our lives after a New York "conceptual designer" turned a towel into something it was never meant to be.

A swimsuit.

Introducing, the Towelkini.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Look out world, I'm here, and so is my linen cupboard. Photo / Instagram
Look out world, I'm here, and so is my linen cupboard. Photo / Instagram

Designed by Aria McManus, the Towelkini claims to combine the functionality of a beach towel with the aesthetic of a bikini, all rolled into one.

Essentially, the garment is an extra large beach towel, with a few holes cut out for your legs and butt cheeks.

Model Nellie Blue shows off the Towelkini on the streets of New York. Photo / Instagram
Model Nellie Blue shows off the Towelkini on the streets of New York. Photo / Instagram

Like a beach-time snuggy, you could literally roll out of bed, or the bath tub, with your legs spread and slip straight into your beachwear.

Advertisement
Advertise with NZME.

Except this snuggy looks more like a backless hospital gown than anything else.

For just $NZD305, you too can own your very own Towelkini — which, by my calculations, will cost you a lot more than a pair of togs and a beach towel on their own.

The designer, McManus, said her Towelkini melds "the two essentials for all things beach".

READ MORE: The hideous shoe selling out around the world

Discover more

Lifestyle

The hideous shoe selling out around the world

20 Sep 07:00 PM
Lifestyle

The $550 Gucci swimsuit you can't actually swim in

24 Sep 12:27 AM
Lifestyle

Are denim speedos the new togs trend?

13 May 03:15 AM
Business

Nike scraps sneakers after backlash

23 May 05:19 PM

"No need to carry a cumbersome towel or an easy to lose swimsuit — here they come as one, materialised as ideal," she wrote on her website.

The designer said her creation would "keep the baes at bay" and "have all your haters throw the towel in when they lay eyes on you in this".

The Towelkini features holes for your limbs. Photo / Instagram
The Towelkini features holes for your limbs. Photo / Instagram

Rather than racing to the online store Special Special to pick one up, the internet is totally confused about the alleged "swimsuit".

The obvious question is how would one swim in this Towelkini without drowning from the sheer weight of a soaking wet towel?

Seriously? Some people actually SWIM in their swimsuits so this actually will drown them https://t.co/5AFPmD4yEe

— Bar K. (@barbiik) May 23, 2019

@loosewomen surely you can’t swim in the towelkini it will weigh you down 🧐🧐

— JESS IRELAND (@cheeky_jess1986) May 21, 2019

Also, once we emerge from the waves, with a heavy, sodden towel clinging to our bodies, what exactly should we dry ourselves with?

View this post on Instagram

When your summer body is not quite on point...but your Beach/Nacho Outfit is 🙌🏼 . . #tk518 #mjmafia #hustletheruffle #rufflesandtwirls #towelkini #matildajane #mommyandme #savvybusinessowner #risingtidesociety #mommypreneur #communityovercompetition #bandogirlgang #dontquityourdaydream #flashesofdelight #entrepreneurlifestyle #theeverydayproject #creativepreneur #popyacolor #abmlifeiscolorful #bandofun #mycreativebiz #myunicornlife #colorhunters #colorsplurge #dscolor #theeverydaygirl #boutiqueowner #kidsfashion #joinme

A post shared by Shelley.Sells.Style (@rufflesandtwirl) on May 19, 2019 at 7:24am PDT

The designer claims her creation is "selectively airy in the back for that all around effect".

Advertisement
Advertise with NZME.

"Perfect for a lie down on the beach or a dip in the pool," she wrote.

McManus also said the Towelkini really put "the OW in towel" — but does that mean wearing this garment will hurt us? I don't like the sound of that one bit.

The Towelkini was designed by New Yorker Aria McManus. Photo / Aria Mcmanus
The Towelkini was designed by New Yorker Aria McManus. Photo / Aria Mcmanus

She then encouraged her fans to "follow suit, make this the one piece you get laid on the beach in".

Oh, my.

Why is this Towelkini in a park? Photo / Instagram
Why is this Towelkini in a park? Photo / Instagram

People were quick to vent their confusion about the bizarre swimsuit.

"I don't get it. Why would you want to lie UNDER a towel and directly ON TOP OF the sand?" one person wrote.

Advertisement
Advertise with NZME.

"I must be missing something."

Another woman wrote the piece was "almost half decent and dare I say cute from the front".

"Then you see the back and you're reminded she cut holes in a towel."

In the midst of the total confusion sweeping the internet, Aria took to Instagram this week to thank everyone for their support and let them know she was "loving the parodies".

The trend even made it to television networks in the UK and the US, with talk-show hosts trying on their own interpretation of a Towelkini and giggling over the bizarre bikini.

Save

    Share this article

Latest from Lifestyle

Lifestyle

Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

18 Jun 06:32 AM
Premium
Lifestyle

How healthy is chicken breast?

18 Jun 06:00 AM
Premium
Lifestyle

I thought I was a ‘moderate’ drinker until I started tracking my alcohol

18 Jun 12:00 AM

Sponsored: Embrace the senses

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

18 Jun 06:32 AM

A live cook-off featured ox heart, wapiti, wild boar and plenty of edible wildlife.

Premium
How healthy is chicken breast?

How healthy is chicken breast?

18 Jun 06:00 AM
Premium
I thought I was a ‘moderate’ drinker until I started tracking my alcohol

I thought I was a ‘moderate’ drinker until I started tracking my alcohol

18 Jun 12:00 AM
Premium
UK sculptor claims NZ artwork copied his design, seeks recognition

UK sculptor claims NZ artwork copied his design, seeks recognition

17 Jun 10:23 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP