NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Inside Tamara Ecclestone's life as the daughter of F1 billionaire

By Vanessa Brown
news.com.au·
20 Nov, 2017 06:35 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

This week Tamara Ecclestone opened her mansion doors for the public as part of ITVBe new show about her indulgent lifestyle. Source: ITVBe

She's the 33-year-old heiress worth more almost $400 million dollars.

Her wardrobe is overflowing with 22 pairs of Gucci mules, 81 sets of Victoria's Secret pyjamas, 72 pairs of designer sunglasses and an entire wall dedicated to Chanel handbags.

Her mansion in Kensington is reportedly valued at $120 million, and sits on the most expensive street in London.

View this post on Instagram

Sisters ❤️

A post shared by Tamara Ecclestone Rutland (@tamaraecclestoneofficial) on Sep 28, 2017 at 12:13am PDT

Tamara Ecclestone is the eldest daughter of former Formula 1 chief Bernie Ecclestone, and her life is nothing short of lavish.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Sharing her wealth with husband and businessman Jay Rutland and their daughter, Sophia, Ecclestone's life is nothing short of extravagant.

At 33, Ecclestone's mansion was built in the early 1900s, has two storeys above ground and another two below.

Boasting 57 rooms, the heiress says that her family only lives in three of them: the kitchen, the living room and the bedroom.

This week the model, mother and businesswoman opened her mansion doors for the public as part of ITVBe new show about her indulgent lifestyle.

Advertisement
Advertise with NZME.

In the trailer for the new reality show, titled Tamara's World, Ecclestone's 50 odd waitstaff are seen busying themselves around the home by cleaning her golden bathtub, making her bed, setting the table and organising her wardrobe.

Her two personal assistants - Dani and Megan - run Ecclestone's household, and claim their job is the work of five people.

"We have in excess of 50 staff," one of the personal assistants says to the camera during the show's trailer.

"There are butlers and housekeepers, and they help keep the house presentable and the clothes ironed nicely and put away.

Discover more

Lifestyle

Pampered life of tiny F1 heiress

16 Aug 10:32 PM

"We have Jonah the chef, and he's amazing. We have a dog walker, but we're not too sure why we have nine or 10 dogs.

"It all feels homely, although there are lots of people."

View this post on Instagram

Halloween

A post shared by Tamara Ecclestone Rutland (@tamaraecclestoneofficial) on Nov 1, 2017 at 1:16am PDT

View this post on Instagram

One of my favourite walks

A post shared by Tamara Ecclestone Rutland (@tamaraecclestoneofficial) on Oct 10, 2017 at 6:38am PDT

During the first episode, the mother-of-one copped viewer backlash over the decision to breastfeed her three-year-old daughter.

Explaining her decision, Ecclestone said: "As soon as Fifi [Sofia's pet name] was born she headed straight to the boob!

"For her it's such a natural thing and we should continue.

"It's not just about food, it's about comfort and I think that's really important for mother and child.

Advertisement
Advertise with NZME.

"It's the right thing for me and Fifi and you just have to get on with it and not care about what anyone else thinks."

During the episode, her husband - who she married in 2013 - stood by his wife, saying he supported his wife's decision to breastfeed.

"She believes in breastfeeding, she believes quite passionately in it. I support her in anything she wants to do. I think she's doing the right thing. It's the most natural thing in the world," he said.

Mr Rutland is a 35-year-old businessman from Essex, who has said previously that in an "ideal world" he'd like three children with Ecclestone.

Ecclestone's younger model sister Petra made headlines last month, after her bitter divorce to businessman James Stunt finally came to an end.

The couple's legal battle surrounding their reported $9.5 billion fortune was finalised in October however, the outcome of how the assets were split has not been made public.

Advertisement
Advertise with NZME.

Tamara Ecclestone's first TV appearance was in 2006 aged just 22 when she presented the Red Bull Air Race World Championship for Channel 4, and she also posed for Playboy in May 2013.

Since becoming a mother, Ecclestone said her "party days are well and truly over" and that her outfit staples now include "leggings, sweaters, bombers and trainers".

According to The Sun, Ecclestone has 95 clutch bags - 47 from Chanel, 15 by Edie Parker, and 33 from Jimmy Choo.

She also has 75 floral dresses, by brands including Zimmerman and Free People, as well as 72 pairs of designer sunnies.

But despite her vast wealth, Ecclestone revealed she loved a bargain and will happily shop at Costco for cut-price buys.

"My dad is the biggest lover of a deal, or a sale, in life, ever. Somehow it has been passed down by genetics," she told the Evening Standard.

Advertisement
Advertise with NZME.

"Yes, I like nice things, but if there is a way to save money or have a deal - my father will always say: 'Look for the deal, ask for a discount, you will always get it, don't just pay the first price.'

"I do go to Costco and if there is money to be saved, why wouldn't you? It doesn't matter how much you have, if you can pay less for something, then you should."

Save

    Share this article

Latest from Lifestyle

Premium
World

'Can't assume it's harmless': Experts warn on marijuana's heart risks

20 Jun 03:20 AM
Lifestyle

Study: Sleeping over 9 hours raises death risk by 34%

20 Jun 12:57 AM
Premium
Lifestyle

5 keys to a healthy diet, according to nutrition experts

20 Jun 12:00 AM

Help for those helping hardest-hit

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
'Can't assume it's harmless': Experts warn on marijuana's heart risks

'Can't assume it's harmless': Experts warn on marijuana's heart risks

20 Jun 03:20 AM

The average age of patients in the study was just 38, highlighting risks for younger adults.

Study: Sleeping over 9 hours raises death risk by 34%

Study: Sleeping over 9 hours raises death risk by 34%

20 Jun 12:57 AM
Premium
5 keys to a healthy diet, according to nutrition experts

5 keys to a healthy diet, according to nutrition experts

20 Jun 12:00 AM
Beer, tonics, sauces: Why is does Japanese citrus yuzu seem to be everywhere right now?

Beer, tonics, sauces: Why is does Japanese citrus yuzu seem to be everywhere right now?

19 Jun 11:59 PM
Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi
sponsored

Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP