NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Budget 2025
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Influencer Sarah's Day accused of cultural appropriation with Father's Day gift

By Rebekah Scanlan
news.com.au·
8 Sep, 2020 01:57 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Influencer Sarah's Day has come under fire for a controversial Father's Day gift. Photo / Supplied

Influencer Sarah's Day has come under fire for a controversial Father's Day gift. Photo / Supplied

An Australian influencer has been accused of cultural appropriation after buying her partner a didgeridoo for Father's Day.

YouTuber and fitness influencer Sarah Stevenson, known by her YouTube handle as Sarah's Day, gave her partner Kurt Tilse a yidaki, also known as a didgeridoo, on Sunday on behalf of their 17-month-old son Fox.

Tilse shared a photo of his "great gift" on his Instagram account that showed him playing the didgeridoo as Fox looked on.

The image quickly attracted criticism from an educational Aboriginal and Torres Strait Islander Instagram page @blakbusiness, accusing the pair of cultural appropriation, claiming the yidaki wasn't purchased from an Aboriginal business.

Tilse told news.com.au the instrument was bought with "care and research" from an ethical supplier "with the implicit intention to support Indigenous businesses and culture".

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"Like everyone, we are doing our best to actively educate ourselves and make more conscious choices to support Australia's indigenous community," he said.

"Before making the purchase, care and research was taken to find an ethical supplier with the sole intention of supporting indigenous businesses and culture.

"It was our understanding the store works directly with indigenous communities to support their craftsman and didgeridoo making families and communities in Arnhem Land.

Advertisement
Advertise with NZME.

"In light of feedback yesterday, we have taken time and reflected on how we can do more to educate ourselves to build on our knowledge and understanding of these issues."

The purchase had been described as "problematic" online amid claims the item was bought from a non-Aboriginal business.

"Non-Indigenous people owning or profiting from our culture is very problematic as it reflects a history of carpet-bagging and takes economic opportunities away from our mob," a post on @blakbusiness reads.

Others were quick to label the gift "inappropriate and disrespectful" as well as "shameful", pointing out the Sydney-based influencer had been accused of cultural appropriation in June when she wore her hair in braids for the promotional campaign of her activewear line.

View this post on Instagram

Happy Fathers Day to this incredible, funny, energetic and loving Daddio! You’re Fox’s number 1 hero and the way he looks at you just makes my heart melt😭🥰👶🏼 We’re so lucky to have you in our life and I can’t wait to celebrate the rest of the day with you❤️🦊

A post shared by Sarah (@sarahs_day) on Sep 5, 2020 at 9:43pm PDT

Screenshots taken from Tilse's Instagram stories show he responded to the backlash on Monday, stating there had been "confusion" over the situation.

"I only want to glorify the rich culture that is attached to this country and the land," he wrote. "I am proud to be Australian and want to acknowledge the traditional custodians of the land."

He also shared an article on the yidaki titled "Why the didgeridoo should be our national instrument" that explored its history, explaining it is traditional to clans from Northern Australia but had been embraced and adopted by other Aboriginal people.

Tilse also revealed where the yidaki had been bought, but @blakbusiness claims this store is "not Aboriginal owned".

Sarah, 27, was the centre of a cultural appropriation storm earlier in the year when she wore her hair in two long braids, with colourful strands woven all the way through.

After sharing the images on her Instagram, backlash prompted Sarah to swiftly delete them and eventually reshoot her campaign for Sydney fashion brand White Fox Boutique.

Advertisement
Advertise with NZME.

At the time, she said she was "heartbroken" for offending anyone and said she felt she was "walking on eggshells".

"I'm getting full-on hate death threats to me and Fox. It's brutal … I know 99 per cent of you follow me because you love me, but that one per cent – they're crazy," she said.

"I'm not playing the victim, but I'm feeling very fragile."

Instagram page @blakbusiness said they approached Sarah at the time offering education on the topic but never heard back.

Cultural appropriation is the adoption of an element or elements of one culture or identity by members of another culture or identity that has experienced oppression and disadvantage. In Australia, it usually refers to when a non-Indigenous person/organisation/group/business takes an element of Aboriginal or Torres Strait Islander culture and uses it without permission, cultural respect or any form of reciprocity or payment, a post on Community Early Learning Australia's website explains.

Save

    Share this article

Latest from Lifestyle

Premium
Opinion

Opinion: Porn is bad for us. Why won't anybody say so?

20 May 02:00 AM
Premium
Lifestyle

Ministrokes can have major consequences. Here's how to spot one – and what to do next

19 May 10:29 PM
Royals

'Our love story': Meghan shares previously unseen photos on anniversary

19 May 09:30 PM

Sponsored: How much is too much?

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
Opinion: Porn is bad for us. Why won't anybody say so?

Opinion: Porn is bad for us. Why won't anybody say so?

20 May 02:00 AM

New York Times: Progressives, especially, seem unwilling to acknowledge the evidence.

Premium
Ministrokes can have major consequences. Here's how to spot one – and what to do next

Ministrokes can have major consequences. Here's how to spot one – and what to do next

19 May 10:29 PM
'Our love story': Meghan shares previously unseen photos on anniversary

'Our love story': Meghan shares previously unseen photos on anniversary

19 May 09:30 PM
Hobbiton Movie Set receives Guinness World Record

Hobbiton Movie Set receives Guinness World Record

19 May 05:00 PM
Sponsored: Cosy up to colour all year
sponsored

Sponsored: Cosy up to colour all year

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP