In a clip on Instagram - which was posted by New York-based makeup artist Hung Vanngo - the video shows someone getting an eyebrow wig attached to their brow area.
The clip, which has more than 65,000 views and 250 comments, shows how the sticky wig gets stuck on to someone's face and plumps up their otherwise scarce eyebrow.
While the addition may seem a little bizarre, it's really no different to applying false lashes or a hair piece - right?
The sticky brows literally go over the top of your brow area and fluff them up.
While the clip has sparked a conversation about our obsession with big, bold brows - the wigs are nothing new.
In fact, they have been used for men and women who have lost their brows while undergoing chemotherapy, or for those who suffer from alopecia.