In a 2014 study, Christopher Sibona, a researcher at the University of Colorado at Denver, actually pinpointed the four types of content that are most likely to prompt an unfriend:
• Frequent/unimportant posts
• Polarising posts (politics and religion; liberals are, for what it's worth, more likely to unfriend over political views)
• Inappropriate posts (sexist, racist remarks)
• Everyday life posts (child, spouse, eating habits, etc.)
That same study found that we're most likely to unfriend people we know from work, high school or other, mutual friends: In other words, people we don't actually know that well, and people for whom we'd act a certain, specific way for IRL.
Sociologists have coined the term "context collapse" to describe the jarring experience of seeing an acquaintance's entire life laid out online, when you generally only see a specific, performed piece. (It can be jarring - even unfriend-worthy! - to say the very least.)
So before you take your unfriend-number to heart, consider Sibona's conclusions: "The general term of 'friend' on social networking sites can be misleading," he says, because most of the people we connect with on Facebook are not, and were never, actually our friends.
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