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Home / Lifestyle

Gucci's bejewelled sneakers remind fans of Avenger's 'infinity stones'

By Kate Schneider
Daily Mail·
13 May, 2018 02:42 AM3 mins to read

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Gucci partnered with Sega to create these baffling shoes. Photo / Gucci

Gucci partnered with Sega to create these baffling shoes. Photo / Gucci

On trend with the new chunky sneakers fad, Gucci is set to release a new pair of sneakers with a plethora of jewels across the front.

But the internet went crazy once the photos of the soon-to-be-released sneakers were unveiled because some thought the jewel straps looked like the Infinity Stones from Avengers: Infinity War.

One Twitter user joked: "These joints got the infinity stones on them... Thanos finna be pissed."

In Avengers: Infinity War, Thanos is the main villain who all the superheroes unite together to defeat. The Infinity Stones are six special gems in the movie that give the beholder immense power, which Thanos has for part of the film.

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Since the movie released a few weeks ago, the gems seem to be on fans' minds, and they couldn't help but see the similarity to the Infinity Stones in the Gucci shoes.

One fan wrote that Thanos "would be in the store as soon as the shoes drop" to get his own pair.

Gucci partnered with video game developer SEGA to create the unisex sneakers that will come in six different colours.

The shoes fit with the chunky trend and feature a thick tongue on the front of the sneakers is embroidered with 'Gucci' in SEGA font. Two jewel straps also wrap along the entire shoe.

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Sorry but now I'm imagining Thanos collecting infinity stones on his Gucci sneakers and suddenly I'm less traumatized https://t.co/mNpDOwx4uN

— 🌻Sarcasm in Spurs🌻 (@punsandponies) May 10, 2018

The colour options include an all-white design, black, army green and other multi-coloured varieties. The cost for the new luxury shoes will be about $1,450 ($2,080), according to one source.

But it is unclear why Gucci chose to feature SEGA in the design as the company has made no formal announcement about the collaboration.

The shoes won't come out until July, but already people online have strong opinions about the design.

View this post on Instagram

Sneakers crisscrossed with crystals featuring #Gucci in @sega lettering in the #GucciFW18 fashion show by #AlessandroMichele. #mfw The SEGA font is used with permission of SEGA Holdings Co., Ltd

A post shared by Gucci Official (@gucci) on Feb 21, 2018 at 7:26am PST

Besides saying the shoes looked like they walked off the set of Avengers, people were also saying they look hastily made.

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One person questioned: "What kindergarten art class recycling bin did y'all find this design in?"

What kindergarten art class recycling bin did y'all find this design in?

— Crommunist (@Crommunist) May 7, 2018

While another said they could probably make the shoes themselves.

The ever-favourite 'what are those' phrase came back into full force as people tried to decide if they liked the design or not.

But not everyone was a critic of the designer shoes. Some were excited about the new design and said they would definitely consider buying a pair once the shoes were released in July.

Gucci has yet to comment on the exact date the shoes will hit stores.

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