Fresh produce tops survey as Australia’s favourite supermarket aisle

Taste.com.au reveals Aussies' go-to aisle for fresh supermarket picks. Photo / 123RF

Australians have revealed their go-to aisle in the supermarket, and the results may surprise you.

It’s a place every shopper knows all too well – the aisles of their local supermarket.

But which one is Australia’s favourite?

According to taste.com.au’s Dinner Heroes survey, the fresh fruit and vegetable aisle has come out on top, with almost one in five (16%) of Aussies nominating it as their favourite.

Of that, the nation’s healthiest eaters (and shoppers) live predominantly in the Australian Capital Territories (20%), followed by Queensland (19%) and Western Australia (17%).

Female participants were also more likely to choose that aisle, sitting at 21%, while only 10% of males share the sentiment.

The survey conducted by News Corp’s Growth Intelligence Centre also found clear generational differences between aisle choice.

Boomers enjoyed the fresh fruit and vegetable aisle the most, coming in at 24%, closely followed by Gen X at 16%.

Popularity declined in the lower age brackets with only 10% and 11% of Gen Z and Millennial shoppers in agreement.

The second favourite aisle – as voted for by the younger generation at 13% – was confectionery.