Our sense of smell evolved over millions of years and our human ancestors would have used it to spot disease, avoid rotten meat and poisonous plants, and to sniff out food.
However, as we assumed an upright posture, this lifted our noses far from the ground where most smells originate, diluting scent molecules in the air.
Today many smells which still give us hints about rot and poor hygiene are masked behind perfumes, air fresheners and deodorants.
Researchers said this could explain why people believe that smell is unimportant, compared to hearing and vision.
Many studies have shown that pheromones emitted from the sweat glands play an important role in physical attraction.
Dr Craig Roberts, a senior lecturer in psychology at the University of Stirling, said: "We all use smell more than we realise, sometimes in ways we don't think much about, such as when choosing partners."
The study was published in the journal Science.